Ir al contenido

Buscador de Tesis y publicaciones académicas

Consulta más de 250 millones de tesis, artículos científicos, ponencias y datasets de repositorios abiertos de todo el mundo. Encuentra antecedentes para tu investigación y descarga los que son de acceso libre.

98.214 resultados para «marketing digital»

Se pueden recorrer los primeros 10.000. Afina la búsqueda con los filtros para llegar a lo que buscas.

Artículo 2024 Revisado por pares 1 cita

THE USE OF DIGITALIZATION OF INFORMATION IN DEVELOPING DIGITAL MARKETING FOR MSMEs

Meida Rachmawati

Micro, Small, and Medium Enterprises (MSMEs) play a central role in economic growth, income distribution, and national stability. Digital marketing is key for MSMEs to promote their products and services, overcome time and distance constraints, and expand market reach. The implementation of digital marketing has a posi...

9. Industry and infrastructure economics and business social sciences 8. Economic growth
  • Yayasan Meira Visi Persada
  • DOI: 10.69726/eijoms.v1i1.8
Ver ficha
Other 2025 Acceso abierto

An overview of digital marketing practices : analysing platforms and tools for business growth

Söderholm, Sofia · Östman, Kennet

This thesis explored digital marketing practices, goals, and challenges of businesses across various industries, focusing on identifying common strategies, performance metrics, and budgetary considerations. A survey was used to collect data from micro to large businesses in Finland to examine how they leverage digital...

social media economics and business social sciences Business Management
  • Finland
  • English
Leer el documento
Tesis de licenciatura 2021

Influencia Del Marketing Digital En El Posicionamiento De Mercado

Gamba Alarcon, Jennie Carolina

El marketing tiene diversas clasificaciones, pero gracias a la globalización y al auge del internet y el mundo digital, en este artículo, se hablarán de dos tipos: el marketing tradicional y el digital, comparando sus definiciones y principales cifras en cuanto al desarrollo de estos dos, seguido de la importancia actu...

Digital marketing Posicionamiento de mercado Digital strategies economics and business
  • Universidad Santo Tomás
  • Colombia
  • Spanish; Castilian
Ver ficha
Artículo 2025 Acceso abierto Revisado por pares

The Evolution of Digital Marketing Post-COVID-19

Aryan Raj

Abstract - The COVID-19 pandemic served as a catalyst for an unprecedented digital shift, prompting businesses worldwide to adopt innovative marketing strategies and reimagine their engagement models. This study investigates the evolution of digital marketing in the post-COVID-19 era through a mixed-methods approach, c...

economics and business social sciences
  • Edtech Publishers (OPC) Private Limited
  • DOI: 10.55041/ijsrem49812
Leer el documento
Artículo 2026 Acceso abierto Revisado por pares

Penerapan Strategi Digital Marketing Pada Usaha Mikro, Kecil, Menengah (UMKM) Fire Chicken Purwokerto

null Andara Kesya Saputra · Naira Hasifa

Abstrak— The purpose of this study is to ascertain how Fire Chicken UMKM implements digital technology and marketing.UMKM are crucial to the Indonesian economy, especially when it comes to generating jobs and promoting regional and national economic expansion. Using information and communication technology to assist bu...

  • Politeknik Raflesia
  • DOI: 10.53494/jira.v12i1.1374
Leer el documento
Artículo 2025 Acceso abierto Revisado por pares 2 citas

The Impact of Digital Marketing Public Relations Factors on Online Shopping Behavior

Nural İmik Tanyıldızı · Tuba Altunbey

Purpose: With technological advancements, brands have increasingly carried out their marketing activities in digital environments, leading to the rise of digital marketing. Digital marketing refers to the promotion of products and services through digital platforms and tools. It has required brands to make more effort...

economics and business social sciences
  • Multidisciplinary Center
  • DOI: 10.47814/ijssrr.v8i4.2698
Leer el documento
Artículo 2025 Acceso abierto Revisado por pares

Digital Marketing Framework for Improving Effective Market Performance of the Operators in the Middle East Industrial Process Automation and Equipment Manufacturing Market

Jennifer Davis-Adesegha · Femida Merchant · Boniface Okanga

To reach logical conclusion on how digital marketing can be integrated as part of the operational strategy that improves the effective market performance of the operators in the Middle East industrial automation and equipment market, this study used systematic review as one of the methodologies for qualitative critical...

industrial biotechnology engineering and technology
  • Everant Journals
  • DOI: 10.47191/jefms/v8-i1-19
Leer el documento
Artículo 2025 Revisado por pares

A methodological approach to the formation of digital marketing tools for the development of creative industries

Serhii Prokopenko

Digital marketing tools are crucial in the evolution and growth of creative industries, offering these sectors the means to adapt to the rapidly changing digital landscape. Digital tools allow brands to establish effective communication channels with their target audiences, boost brand recognition, and drive customer e...

economics and business social sciences
  • Drukarnia Madryd
  • DOI: 10.36887/2415-8453-2025-1-31
Ver ficha
Artículo 2023 Revisado por pares 4 citas

Branding in Tourism by using Digital Marketing

Sofiko Tevdoradze Sofiko Tevdoradze · Nino Bakradze Nino Bakradze

By the beginning of the 20th century, in the worldwide economy and culture, Tourism Sector was established as a fundamental, sustainable development branch, which occupied a special place in the global economic structure. Along with the development of the tourism market, great importance is attached to the branding of...

economics and business social sciences 12. Responsible consumption
  • Education Support and Investment Fund NGO
  • DOI: 10.36962/nec17022022-71
Ver ficha
Tesis (sin nivel) 2024

From Instagram to Insta-gratification – The Digital Marketing of Unhealthy Food and Beverages to Adolescents: Does Gender Play a Role?

Amson, Ashley Erin

This doctoral research explores the relationship between digital food marketing and gender, shedding light on factors that contribute to adolescent consumer behavior and societal norms. In an era dominated by digital platforms, including social media, food marketing strategies have evolved, becoming increasingly sophis...

gender digital marketing adolescents food marketing
  • English
  • DOI: 10.20381/ruor-30640
Ver ficha

Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

Cómo usar el buscador en tu investigación

1

Encuentra antecedentes

Busca por tema y filtra por tesis doctorales o de maestría para ver cómo abordaron tu problema otros investigadores, y detectar el vacío que va a justificar tu trabajo.

2

Construye tu marco teórico

Ordena por número de citas para identificar los trabajos de referencia de tu área, y quédate con los de acceso abierto para poder leerlos completos hoy mismo.

3

Cita con fuentes verificables

Cada resultado trae autoría, año, editorial y DOI: los datos que necesitas para armar la referencia en APA, y el enlace al repositorio original para verificarla.

Encontraste los antecedentes. ¿Y ahora?

Nuestro equipo de más de 1000 especialistas te acompaña a convertir esa revisión de literatura en un proyecto sólido: delimitación del tema, metodología, redacción y revisión antiplagio con informe de Turnitin.

WhatsApp