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98.214 resultados para «marketing digital»

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Artículo 2024 Acceso abierto Revisado por pares

Educating the Adult Learners: Development of Digital Marketing Strategies for Local Community Products of Pasakngam Village, Chiang Mai, Thailand

Janejira Arsarkij

This study aimed to educate adult learners by addressing marketing challenges faced by Pasakngam Village, Chiang Mai. The objectives were 1) examine current marketing management procedures and the needs for community products 2) analyze and develop a digital marketing strategy model, and 3) educate the adult villagers...

4. Education social sciences education 12. Responsible consumption
  • Mokslines leidybos deimantas, MB
  • DOI: 10.33422/tleconf.v1i1.342
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Artículo 2025 Revisado por pares

Impact of Digital Marketing on Sales Growth of Small and Medium Enterprises in Sri Lanka

Nasuha Bishrul

In the fast-moving environment of contemporary business, the incorporation of digital marketing has evolved to become an imperative for several enterprises, especially small and Medium-sized Enterprises, which rely heavily on its potential power to drive their sales upward. The study used a descriptive cross-sectional...

economics and business social sciences
  • RSIS International
  • DOI: 10.47772/ijriss.2025.903sedu0247
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Artículo 2024 Acceso abierto Revisado por pares

The Influence of Digital Marketing and Product Innovation Product Innovation on Competitive Advantage And its Implications on Performance Marketing (A Survey of Smes Assisted by The Department of Trade and Industry of Bandung City)

Astri Kusendang · Agus Mulyana · Feby Febrian

The purpose of this research was to determine and analyze digital marketing, product innovation, competitive advantage and marketing performance, the effect of digital marketing and product innovation simultaneously and partially on competitive advantage, and the effect of competitive advantage on marketing performance...

economics and business social sciences
  • Yayasan Dharma Indonesia Tercinta (Dinasti)
  • DOI: 10.38035/gijlss.v1i4.245
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Artículo 2022 Acceso abierto Revisado por pares

Strategi Digital Marketing Untuk Meningkatkan Pemasaran UMKM Di Kelurahan Turi Kota Blitar

Amanda Dhea Restina · Chrystia Aji putra · Rista Dwi Evitasari · Desy Windi Prawita · y 5 más

The development of technology today has greatly improved, resulting in influential business efforts of both large and small. Activities in promoting products globally can increase sales volume and profit by using digital marketing. In the majesty of Turi, there are quite a few societies that do business. However, among...

economics and business social sciences
  • Politeknik Negeri Ketapang
  • DOI: 10.58466/literasi.v2i2.1289
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Artículo 2025 Acceso abierto

ENHANCING RURAL TOURISM THROUGH DIGITAL MARKETING: ANALYZING TOURIST BEHAVIOR IN TEMBI TOURISM VILLAGE

Sri Wijiastuti · Darsono · Kurniawati Darmaningrum

Abstract Tourism plays a significant role in Indonesia’s economy, with village-based tourism emerging as an alternative that promotes local culture and economic empowerment. One such destination is Tembi Tourism Village in Yogyakarta, which offers authentic Javanese cultural experiences. However, despite its potential,...

economics and business social sciences
  • Norwegian Journal of development of the Inter...
  • DOI: 10.5281/zenodo.14870570
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Artículo 2024 Acceso abierto Revisado por pares

Optimizing Digital Marketing to Support MSME Promotion and Marketing Activities

Eryansya Alga Fernanda · Didik Hariyanto

In an ever-evolving digital era, Micro, Small, and Medium Enterprises (MSMEs) in Indonesia face challenges in optimally leveraging digital marketing potential. Despite approximately 77% of the population having internet access, many MSMEs still rely on conventional methods, limiting their market reach and visibility. T...

economics and business social sciences
  • Universitas Muhammadiyah Sidoarjo
  • DOI: 10.21070/pssh.v7i1.598
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Capítulo de libro 2024 Revisado por pares

Role of Smart Technology in Digital Marketing Process and Its Future Implications

Manisha .

With over 130 billion active users and 61% of Indian homes utilizing the internet in 2021, the internet and digital platforms have become indispensable in our everyday lives. Digital technologies are used in online or digital marketing to communicate with customers and promote products. Email marketing, SMM, PPC, SEO,...

  • Wisdom Leaf Press (A division of ICAPSR)
  • DOI: 10.55938/wlp.v1i3.128
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Artículo 2024 Acceso abierto Revisado por pares 3 citas

Digital Marketing Trends and Innovations in Indonesia: A Qualitative Exploration of Emerging Practices

Abdul Ahmad Hafidh Nurmansyah Hafidh · Agus Rahayu · Heny Hendrayati

This qualitative research explores the evolving landscape of digital marketing trends and innovations in Indonesia. Against the backdrop of rapid technological advancements and a growing digital consumer base, this study aims to shed light on the current state of digital marketing practices in the Indonesian context. T...

9. Industry and infrastructure
  • Pascasarjana Universitas Pasundan
  • DOI: 10.56457/jimk.v12i1.517
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Artículo 2023 Acceso abierto Revisado por pares

Digital Marketing Training to Provide Economic Recovery Opportunities for the Community of Jatiwates Jombang East Java

Shoimaturrodliyah Shoimaturrodliyah · Rina Dewi Febrianti · Anti Qurrota A'yuni · Nur Khafidoh · y 2 más

Purpose: This study addresses the shift from conventional to Digital Marketing strategies in Jatiwates village, Jombang, East Java, in response to pandemic-induced marketing challenges. The research explores the impact of Digital Marketing training on local agricultural promotion, emphasizing its practical significance...

2. Zero hunger 9. Industry and infrastructure 11. Sustainability 1. No poverty
  • Institut Teknologi dan Bisnis Asia Malang
  • DOI: 10.32815/jpm.v4i2.997
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Artículo 2026 Acceso abierto Revisado por pares

The efficiency of digital marketing technologies on the logistics activities of domestic enterprises

T. K. Tursunbai · V. E. Arbabaeva · Kirezli Özge · N. K. Zhakataeva

A distinctive feature of digital marketing is its interactivity, which is manifested in the successful application of digital marketing tools and their impact on engaging potential users. Visitors to digital resources should not only receive basic information but also be proficient in digital communications, possess th...

  • Turan University
  • DOI: 10.46914/1562-2959-2026-1-1-595-608
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Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

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