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This study aimed to educate adult learners by addressing marketing challenges faced by Pasakngam Village, Chiang Mai. The objectives were 1) examine current marketing management procedures and the needs for community products 2) analyze and develop a digital marketing strategy model, and 3) educate the adult villagers...
In the fast-moving environment of contemporary business, the incorporation of digital marketing has evolved to become an imperative for several enterprises, especially small and Medium-sized Enterprises, which rely heavily on its potential power to drive their sales upward. The study used a descriptive cross-sectional...
The purpose of this research was to determine and analyze digital marketing, product innovation, competitive advantage and marketing performance, the effect of digital marketing and product innovation simultaneously and partially on competitive advantage, and the effect of competitive advantage on marketing performance...
Amanda Dhea Restina · Chrystia Aji putra · Rista Dwi Evitasari · Desy Windi Prawita · y 5 más
The development of technology today has greatly improved, resulting in influential business efforts of both large and small. Activities in promoting products globally can increase sales volume and profit by using digital marketing. In the majesty of Turi, there are quite a few societies that do business. However, among...
Sri Wijiastuti · Darsono · Kurniawati Darmaningrum
Abstract Tourism plays a significant role in Indonesia’s economy, with village-based tourism emerging as an alternative that promotes local culture and economic empowerment. One such destination is Tembi Tourism Village in Yogyakarta, which offers authentic Javanese cultural experiences. However, despite its potential,...
In an ever-evolving digital era, Micro, Small, and Medium Enterprises (MSMEs) in Indonesia face challenges in optimally leveraging digital marketing potential. Despite approximately 77% of the population having internet access, many MSMEs still rely on conventional methods, limiting their market reach and visibility. T...
With over 130 billion active users and 61% of Indian homes utilizing the internet in 2021, the internet and digital platforms have become indispensable in our everyday lives. Digital technologies are used in online or digital marketing to communicate with customers and promote products. Email marketing, SMM, PPC, SEO,...
Abdul Ahmad Hafidh Nurmansyah Hafidh · Agus Rahayu · Heny Hendrayati
This qualitative research explores the evolving landscape of digital marketing trends and innovations in Indonesia. Against the backdrop of rapid technological advancements and a growing digital consumer base, this study aims to shed light on the current state of digital marketing practices in the Indonesian context. T...
Shoimaturrodliyah Shoimaturrodliyah · Rina Dewi Febrianti · Anti Qurrota A'yuni · Nur Khafidoh · y 2 más
Purpose: This study addresses the shift from conventional to Digital Marketing strategies in Jatiwates village, Jombang, East Java, in response to pandemic-induced marketing challenges. The research explores the impact of Digital Marketing training on local agricultural promotion, emphasizing its practical significance...
2. Zero hunger9. Industry and infrastructure11. Sustainability1. No poverty
T. K. Tursunbai · V. E. Arbabaeva · Kirezli Özge · N. K. Zhakataeva
A distinctive feature of digital marketing is its interactivity, which is manifested in the successful application of digital marketing tools and their impact on engaging potential users. Visitors to digital resources should not only receive basic information but also be proficient in digital communications, possess th...
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