Buscador de Tesis y publicaciones académicas

The Influence of Digital Marketing on Accounting Decisions: Implications and Challenges

Ramadhian Agus Triono Sudalyo · Nurita Elfani Prasetyaningrum

Digital Marketing Digital marketing has become a key pillar of modern business strategy, changing the way companies interact with consumers and creating new opportunities. However, these developments also have significant ramifications in the realm of accounting decisions. This study aims to analyze the influence of di...

DIGITAL TRANSFORMATION TO BUILD THE IMAGE OF RSU PAYANGAN: BRANDING STRATEGY IN THE DIGITAL ERA

Ni Made Widnyani · Ni Luh Putu Surya Astitiani · Vitalia Fina Carla Rettobjaan · Kadek Riyan Putra Richadinata · y 1 más

Digital transformation has revolutionized various sectors, including healthcare, where RSU Payangan recognizes the importance of adapting to digital marketing trends to strengthen its brand image and maintain competitiveness. This community service program aims to explore the effectiveness of digital marketing in build...

Cost-Benefit Analysis of Graphic Designing in Digital Marketing in the Academic Sector

null Shikha Gambhir, Aditya Sharma

This paper focuses on the importance of effective visual content used by digital marketing to deliver cost benefits to educational institutions and the use of various tools to facilitate and improve its creation. Graphic design is an essential element of digital marketing and is used as an important part of content str...

ANALISIS PENGARUH PENGGUNAAN SISTEM PEMBAYARAN DIGITAL DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN

null Achmad Fauzi · null Shifa Ashila Salwa · null Aniar Safitri · null Eka Amelia Chiesa Julianti · y 1 más

The purpose of this research is to find out the interest in using digital payments and also to find out how much interest in digital marketing that is used at this time towards purchasing decisions. The research method is using a systematic literature review method or systematic literature review which can be interpret...

Effective Digital Marketing Strategies Used by MSMEs in NCR Under New Normal

Ohle Nychail Santos · Ma. Sophia Santos · Chelzy Divine Dragas · Marie Abigail Posadas

The changes in our daily lives, or, which have been called the "new normal," have an implication in the shifting of tradition to online business activities. This study aims to explore how effective search engine marketing, content marketing, influential marketing, social media marketing, and email marketing as strategi...

Digital marketing from a SME perspective

Haavisto Sari

Marketing plans : profitable strategies in the digital age

Malcolm H. B. McDonald · Hugh N. Wilson · Dave Chaffey

In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new co...

NovaRetail Synthetic Digital Marketing Dataset

Salem, Serif

NovaRetail is a synthetic digital marketing analytics dataset developed for educational, research and applied analytics purposes. The dataset simulates customer-level interactions with a fictional retail organisation across multiple digital marketing campaigns. It contains customer profile, acquisition, campaign-respon...

Optimalisasi Pemasaran Digital pada Lembaga KB Dinar Nasyi’ah Tanggul Kabupaten Jember

null Nur Afni Rachman · null Peni Arianita Wardani · null Muhamad Farhan · null Muksin Muksin · y 1 más

The demands of the industrial revolution 5.0, especially in the field of education, require detailed information related to school services that can be accessed by parents and prospective students regardless of location and at any time, in addition to promotions using flyers and banners as in traditional marketing. Unf...

Pemasaran Digital Pada Media Sosial Akun Instagram Somethinc

Jenchen Theresa · Sinta Paramita

The development of technology and information is currently increasing and it has become a very important part of business today. Many local businesses now use social media to promote their business. The aim of this research is to examine the application of digital marketing on the Somethinc Instagram account in product...