Buscador de Tesis y publicaciones académicas

Methodological foundations for building a sustainable brand marketing system for an enterprise’s foreign economic activity considering digital modernization

Oleksii Hutsaliuk · Iuliia Bondar · Oksana Yakusheva · Stanislav Hryhorash

The article investigates the theoretical and methodological foundations for developing a sustainable brand marketing system for an enterprise’s foreign economic activity, taking into account the digital modernization of business processes. The essence of sustainable brand marketing, as a systematic activity for develop...

A Study on the Contribution of Social Media and Digital Marketing to the Development of Chennai’s Culinary Industry

Dr R. BHAGYALAKSHMI · DEEPIKA. B

Abstract The rapid growth of digital technologies has significantly transformed the marketing practices of businesses across industries, particularly in the culinary sector. Social media and digital marketing have emerged as essential tools for enhancing customer engagement, increasing brand visibility, and driving bus...

Characteristics of the Digital Marketing using IBM SPSS Statistics

A Asifulla

Digital marketing is the practice of promoting goods and services online by utilizing digital technology, including the internet, handheld devices, search engines, social networking sites, and various other online platforms. Due to the growth of the worldwide web and the widespread use of cellphones and other mo-bile d...

THE ESSENCE OF THE MODERN DIGITAL MARKETING CONCEPT AND ITS ETYMOLOGICAL FEATURES

Dmytro Diachkov · Oleksandr Pleskach · Vladislav Buryk

The article identifies the need to consider the etymological features of digital marketing, the paradigm and conceptual foundations of which were constantly evolving, providing conditions for successful and competitive business positioning. The evolution of the concept of "digital marketing" was determined on the basis...

EVOLUCIÓN DEL MARKETING DIGITAL: DEL EMAIL MARKETING AL INFLUENCER MARKETING

Vera Ramos, Ana

Trabajo orientado al estudio del paso desde la creación del marketing al marketing digital y análisis de dicha evolución. El trabajo contiene explicaciones de cómo han surgido los términos actuales, en qué consisten y las claves para entender cómo el paso del tiempo y el carácter cambiante de los años han afectado al m...

The Influence of Digital Marketing Strategies on MSME Consumer Purchasing Decisions in Ambon City: Multiple Regression Analysis Approach

Andrie Christina Salhuteru · Harold Hursepuny · null Alvian Sapulette

The rapid development of the digital ecosystem has encouraged Micro, Small, and Medium Enterprises (MSMEs) in Ambon City to adopt online platform-based marketing strategies in response to changing consumer behavior that is increasingly digitally connected. This research focuses on MSME consumers in Ambon City who activ...

Increasing The Recognition Of Brands Through Digital Marketing

PARLAKKILIÇ, Alaattin

The main purpose of our study is to determine the effects of digital marketing on the recognition of brands. For this purpose, an interview was done with 10 managers participants consisting of a semi-structured interview with 15 question relating digital marketing methods and brand awareness. The results showed digital...

Digital Marketing Strategies and Customer Engagement in Australia: An Interaction of Brand Trust and Consumer Literacy

Madiha Latif

Digital transformation at a breakneck speed has disrupted customer engagement, and digital marketing strategies have become critical to driving consumer interactions. This study investigates the role of digital marketing strategies on customer engagement in Australia, with the moderation of brand trust and consumer dig...

Perceiving Emerging Digital Marketing Practices in Business Ecosystem: An Exploratory Study

Partha Naskar · Samadrita Ghosh · Biki Digar · Pitu Kundu · y 1 más

One of the phenomenally growing ventures of the Indian economy is characterised by e-marketing trends symbolising online marketing behaviour in the organisational hemisphere. The study highlights the prime aspects of e-marketing strategies, digital marketing benefits, buyers’ behaviour, social media networking and e-ma...

Visionary Strategies and Digital Marketing: The Potential of Digital Marketing in Raising Awareness of Hereditary Eye and Retinal Dystrophy

Veronica Marozzo