Buscador de Tesis y publicaciones académicas

Customer Relationship Marketing: Digital Marketing and Social Media

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Penerapan Sistem Informasi Pemasaran dalam Mendukung Strategi Pemasaran Digital pada Platform E-Commerce Shopee

null Fajral Rizka Ramadhan · null Khaila Syahira Saldri · null Muhammad Ilham

The rapid growth of e-commerce in Indonesia has encouraged businesses to adopt digital marketing strategies supported by effective information management. Marketplace platforms such as Shopee provide extensive marketing data with strategic value; however, its utilization requires a structured system. This study aims to...

Digital Economy and Tourism marketing: A Systematic Literature Review of Strategies, Challenges, and Opportunities

Sri Iswati · Diky Budiman · Sakum Sakum

Purpose: This study aims to systematically examine the relationship between the digital economy and tourism marketing by identifying dominant digital strategies, implementation challenges, and emerging opportunities in tourism industries. Research Methodology: This study employed a Systematic Literature Review (SLR) ap...

Transformasi Manajemen Pemasaran Di Era Digital: Pendekatan Strategis Berbasis Teknologi Dan Perilaku Konsumen Modern

Vina Winda Sari · Bahagia Simatupang · Husnul Zen

The development of digital technology has significantly transformed the marketing landscape, compelling companies to adopt more adaptive, interactive, and data-driven marketing management strategies. This article discusses the transformation of marketing management in the digital era through literature analysis, identi...

Digital Marketing Using AI

S Gurupackiam

Digital marketing has evolved rapidly with the integration of artificial intelligence (AI), reshaping how organizations engage with consumers and optimize marketing performance. This conceptual study examines how AI-driven digital tools and strategies enhance marketing effectiveness by enabling automation, personalizat...

Upaya Mengubah Pendapatan Usaha Mikro Kecil Menengah (UMKM) Melalui Digital Marketing

Dini Selasi · Lola Resi Agustiani · Cory Vidiati

Digital marketing has been used in current business activities, including micro, small and medium enterprises (MSMEs). Digital marketing is a transition from conventional marketing to a digital system, this is because consumers are used to looking for needs and shopping online. The research method used is descriptive q...

Implementation of the Use of Digital Marketing as a Strategy to Improve the Performance of MSMES Assisted by the Kadin City of Bandung with Technopreneurship Character

Sunardi Brahmana · Sri Astuti Pratminingsih

The pandemic has given tremendous pressure and blows on MSME actors. Traditional marketing strategies can no longer be expected. MSME actors need new ways and breakthroughs to deal with this situation. One of the technologies currently developing in the world of marketing is the use of digital technology in marketing,...

ASSESSING THE POTENTIAL OF DIGITAL MARKETING ON TOMATO ENTERPRISE: LESSONS FROM SMALLHOLDER FARMERS AT CHINSAPO MARKET, LILONGWE.

Kanyika, Shasimbiwe

The tomato industry faces significant challenges in reaching broader markets, increasing consumer awareness and optimizing sales strategies. Digital marketing technology is considered to the key solution to this challenge. Despite the growth of digital marketing technologies, many tomato enterprises, particularly small...

STRATEGI DIGITAL MARKETING DALAM EFEKTIVITAS PEMASARAN HOTEL ARIA CENTRA SURABAYA

Andini Putri Ardelia · Fransisca Benedicta Avira Citra Paramita

Digital Marketing menjadi suatu aspek penting dalam industri perhotelan , terutama dalam meningkatkan revenue hotel yang di targetlkan setiap hari nya. Artikel ini disusun berdasarkan pengalaman saya selama mengikuti program MBKM di departemen Sales Marketing Hotel Aria Centra Surabaya. Fokus utama penelitian ini adala...

Research on the Optimization of Gen Z's Digital Green Marketing Strategies from the Perspective of Sustainable Consumption

null Tianqig Zhan

With the growing global emphasis on sustainable development, Generation Z (Gen Z), as digital natives, has emerged as a crucial driving force behind sustainable consumption. Digital green marketing, an emerging marketing approach to address environmental protection needs, is increasingly influencing Gen Z's consumption...