Buscador de Tesis y publicaciones académicas

DIGITAL MARKETING IN SMEs: CAPABILITIES, STRATEGIES, AND FUTURE DIRECTIONS

Gökhan Akel · Ece Armağan · Esma Acayıp · Gülşah Sezen

This study aims to identify and develop the digital marketing capabilities of small and medium-sized enterprises (SMEs) that face various challenges despite constituting a large part of the economy, beyond adapting to the rapidly developing digital age and to make a difference in the global competitive environment and...

IMPLEMENTASI STRATEGI DIGITAL MARKETING GUNA MENARIK MINAT NASABAH PEMULA PADA PT PEGADAIAN (PERSERO) CABANG JIMBARAN

ANGGUN KARUNIA SORMIN · NI LUH MADE WIJAYATI · I KETUT SANTRA

With the rapid development of the times in this digital era, it certainly helps entrepreneurs to market their product widely. This study aims to determine the implementation of what digital marketing strategies are implemented and what digital marketing strategies are used to attract new customer at PT Pegadaian (Perse...

Augmented reality and virtual reality on digital marketing effectiveness: Basis for manufacturing digital marketing framework

Xi Wang

Digitalization of marketing management of industrial enterprises in the conditions of business environment transformation

Volodymyr Pylypchuk · Andrii Holitsyn

The aim of the article. The purpose of the study is to investigate the impact of digital technologies on the transformation of marketing management of industrial enterprises under conditions of business environment transformation and to develop an author's model of a next-generation marketing information system based o...

Impact of Digital Marketing on Online Drugs and Healthcare Products Sales in Bihar

Ramesh Kumar - · Pragya Jaiswal -

The rapidly growing digital economy necessitates the importance of present marketing practices, as well as a necessary redesign of the marketing prospectus in line with the promising results and commercial requirements of the twenty-first century. In order to understand what drives individuals to purchase medicines and...

An Analysis of the Impact of Digital Marketing and Social Media on the Growth of the Islamic Banking Industry in the Modern Era

null Gustin Rianita · null Muhammad Iqbal Fasa

The advancement of digital technology has driven Islamic banking to leverage digital marketing and social media to expand its market reach and enhance competitiveness. This study aims to analyze the impact of digital marketing on the growth of the Islamic banking industry in the modern era. Using a qualitative approach...

The Role of Digital Marketing Strategy in Influencing Generation Z Purchasing Decisions on E-Commerce Platforms

Miftachul Ulum · Abdul Mun’im · Maula Safitri

The development of digital technology has transformed consumer behavior, particularly in seeking information and making purchasing decisions on e-commerce platforms. This study aims to analyze the role of digital marketing strategies in influencing Generation Z’s purchasing decisions through a literature review approac...

Property Business Digital Marketing Communication Strategy during the Covid-19 Pandemic at Kartika Residence

null Yunita · null Amri Dunan

This research aims to find out the digital marketing communication strategy of the property business during the Covid-19 pandemic at Kartika Residence. The methods in this research use qualitative research using the theories Diffusion of Innovation and E-marketing. The analysis was conducted with the theory of Diffusio...

Reconstructing Digital Based Educational Marketing for Competitiveness and Institutional Branding in Indonesian Higher Education

null Junaidi · Isidur Haufiku · Werdining Wulan · Chanda Chansa Thelma

This study aims to reconstruct digital based educational marketing management in strengthening competitiveness and institutional branding within Indonesian higher education institutions amid the rapid development of digital transformation. The study employs a qualitative approach through library research and document s...

USING WEB ANALYTICS TO MEASURE DIGITAL MARKETING CAMPAIGN PERFORMANCE

Hilda Hilda · Girang Permata Gusti

This research aims to investigate the use of web analytics as a tool for measuring the performance of digital marketing campaigns. In the context of the digital era, web analytics has become an important instrument for businesses in understanding and improving the effectiveness of their marketing campaigns. Quantitativ...