Buscador de Tesis y publicaciones académicas

DIGITAL MARKETING OF SERPONG URBANTOWN APARTMENTS TO INCREASE BRAND AWARENESS AND CUSTOMER SATISFACTION

Kevin Lye · Rudi Santoso

This research focuses on the efforts of Apartment Urbantown Serpong to increase Brand Awareness. The strategy offered in this research is marketing communication using digital marketing. The use of social media in marketing communications in this study aims to provide a different perspective or point of view from the a...

Faith and Clicks Spiritualitas dalam Digital Marketing

Purdianto, A. (Ario) · Ernawati, Fatimah S. (Siska)

Buku referensi yang berjudul Faith and Clicks: Spiritualitas dalam Digital Marketing membahas bagaimana nilai-nilai spiritual dapat diterapkan dalam praktik pemasaran digital modern. Dengan fokus pada etika, integritas, dan keseimbangan antara strategi bisnis dan prinsip spiritual, buku ini mengajak pembaca untuk menja...

DIGITAL MARKETING AND PRODUCT BRANDING IN TOASTED BREAD MSMES PLAYERS

Harmiaty Bahar

In the growing digital era rapidly, many MSMEs, including toast MSMEs in Kendari City, are facing challenges in implementing effective digital marketing strategies to build and strengthen their product branding. This study aims to analyze implementation digital marketing in increasing brand awareness and sales toasted...

AI Empowered Personalized Digital Advertising Marketing

Tongfei Li

In the digital era, the extensive application of artificial intelligence (AI) is leading the new trend in digital advertising marketing. This paper aims to deeply explore how AI empowers personalized advertising marketing by analyzing big data and intelligent algorithms to achieve more precise and targeted advertising...

EXPLORING THE SUSTAINABILITY OF SMES BUSINESS THROUGH DIGITAL MARKETING IN SAN PABLO CITY, LAGUNA

Mary Jean Paulete S. Larona

Small and Medium-sized Enterprises (SMEs) in San Pablo City Laguna are pivotal to the local economy, yet they often struggle with adopting sustainable practices due to limited resources. This research investigates the potential of digital marketing as a tool for enhancing the sustainability of these SMEs. The primary a...

Data for Digital Marketing Analytics

A. Karim Feroz · Gohar F. Khan · Marshall Sponder

DM Digital Marketing

DM Digital Marketing

WordPress - an essential tool for digital marketing

Kocaleva, Mirjana · Zlatanovska, Biljana · Miteva, Marija

Digital marketing, driven by the increasing use of the internet and digital technologies, has transformed the way businesses promote their products and services. With the growing importance of online presence in the modern marketplace, digital marketing strategies have become crucial for businesses of all sizes. This p...

UNLOCKING MARKETING INSIGHTS: HARNESSING DATA SCIENCE FOR STRATEGIC DIGITAL MARKETING OPTIMIZATION

Dr. Rashmi Chhabra · Ms. Meetu Malhotra

Over the past decade, there have been great efforts in using data science to take decision-making, get deep insights, and act from large data sets in the digital marketing environment. Using algorithms, techniques, and methods of Data Science, voluminous data is analyzed to understand the underlying patterns and trends...

Inovasi Strategi Pemasaran Berbasis Digital untuk Meningkatkan Daya Saing Perusahaan

null Grace Yulianti · null Sigit Pramono · null Seger Santoso

Digital transformation has encouraged companies to adopt innovation in digital-based marketing strategies to increase competitiveness in an increasingly competitive and dynamic business era. This study examines in depth the role of innovation in digital marketing strategies, including the use of search engine optimizat...