Buscador de Tesis y publicaciones académicas

UNLOCKING MARKETING INSIGHTS: HARNESSING DATA SCIENCE FOR STRATEGIC DIGITAL MARKETING OPTIMIZATION

Dr. Rashmi Chhabra · Ms. Meetu Malhotra

Over the past decade, there have been great efforts in using data science to take decision-making, get deep insights, and act from large data sets in the digital marketing environment. Using algorithms, techniques, and methods of Data Science, voluminous data is analyzed to understand the underlying patterns and trends...

Inovasi Strategi Pemasaran Berbasis Digital untuk Meningkatkan Daya Saing Perusahaan

null Grace Yulianti · null Sigit Pramono · null Seger Santoso

Digital transformation has encouraged companies to adopt innovation in digital-based marketing strategies to increase competitiveness in an increasingly competitive and dynamic business era. This study examines in depth the role of innovation in digital marketing strategies, including the use of search engine optimizat...

Digital Marketing Analysis and Strategy

Hashem Aghazadeh · Mozhde Khoshnevis

Digital marketing work in practice

Niko Lahtinen · Kimmo Pulkka · Heikki Karjaluoto · Joel Mero

Analisis Penerapan Digital Marketing Sebagai Strategi Pemasaran Dalam Menghadapi Persaingan Bisnis di Era Digital

Salsabilla, Zahra Dea · Utama, Adam Raihan · Al’Alif, Mohammad Rehan

Penerapan digital marketing telah menjadi strategi utama bagi perusahaan dalam menghadapi persaingan bisnis di era digital. Jurnal ini menganalisis berbagai aspek penerapan digital marketing, termasuk penggunaan media sosial, optimisasi mesin pencari (SEO), dan email marketing. Penelitian dilakukan melalui studi kasus...

Pendampingan Digital Marketing Sebagai Strategi Pemasaran UMKM Bawang Goreng Murni

Wildan Jovian Wahyu Tyas Saputra, R. Yuniadi Rusdianto

Pure fried onion MSMEs are one of the businesses located in Tanjungsari Village, Sukorejo District, Blitar City. This MSME is engaged in food made from shallots. The difficulty of understanding how to use digital marketing causes Bawang Goreng Murni business to be limited to only doing word-of-mouth marketing. Therefor...

DIGITAL TRANSFORMATION IN MARKETING: FROM SOCIAL MEDIA EVOLUTION TO INNOVATIVE STRATEGIES BASED ON AI, BIG DATA, AND STORYTELLING

Moreno Fernández, Íñigo

This project explores the profound changes in marketing driven by technological advancements and evolving consumer behaviors. The research aims to analyze the evolution of digital marketing, the impact of artificial intelligence and big data, and the effectiveness of modern marketing strategies, particularly in e-comme...

The Influence Of Digital Marketing Implementation On Improving Management Accounting Performance In Retail Companies In Surakarta

Ramadhian Agus Triono Sudalyo Rama · null Nurita Elfani Prasetyaningrum

This study aimed to analyze the influence of digital marketing implementation on improving management accounting performance in retail companies in Surakarta. Data were collected through questionnaires distributed to 98 retail companies in Surakarta. The results of multiple linear regression analysis showed that the im...

Luxury Brand Prada's Digital Multinational Marketing Strategy in China

Muhan Chen

With the gradual popularity and rapid development of digital media, many luxury brands have started to adapt to transnational digital media platforms in order to strengthen their connection with international consumers. The cultural background and complex consumer composition of different countries bring new opportunit...

Digital Marketing Theories: From Gimmicks to Loyalty

Yoesoep Edhie Rachmad

“Digital Marketing Theories: From Gimmicks to Loyalty" is a comprehensive guide that explores a range of innovative marketing theories designed to help businesses navigate the complexities of the modern marketplace. This book delves into ten distinct theories, each offering unique strategies and practical applications...