Consulta más de 250 millones de tesis, artículos científicos, ponencias y datasets
de repositorios abiertos de todo el mundo. Encuentra antecedentes para tu
investigación y descarga los que son de acceso libre.
Leticia Ellen Mandú de Lima Mendes · Thales Batista De Lima · Laura Maria de Aguiar Mayer · Nívea Marcela Marques Nascimento de Macêdo
Este trabalho tem o objetivo de realizar uma Revisão Sistemática da Literatura acerca a produção nacional em Administração referente às estratégias de marketing digital na última década (2015-2024). Para tanto, aprofunda-se em sua fundamentação, as temáticas referentes ao marketing digital e as estratégias de marketing...
The article explores the theoretical foundations, current state, challenges, and future prospects of applying e-digital marketing at Ukrainian enterprises under conditions of rapid digital transformation, economic turbulence, and prolonged military conflict. The relevance of the study is determined by the growing role...
аналітикаcompetitive strategysocial sciencesпідприємства України
Digital marketing has become the core means of brand promotion of modern enterprises. This article takes Florasis, a famous Chinese beauty brand, as an example to explore the multi-dimensional analysis of the impact of digital marketing on its brand. Through the specific practice of social media, content marketing and...
Digitalization through social media and the internet has altered the way marketers market their offerings and attract their customers and also the way consumers act, attend, buy and use the offerings and communications of the companies. Digitalization have revolutionized the marketing arena giving the organisations hor...
Abstract: This paper investigates the effectiveness of influencer and content marketing in the context of Indian consumers. It highlights how digital persuasion strategies—especially influencer endorsements and personalized content—affect consumer behavior, trust, and brand loyalty. Based on mixed-method data collected...
This research explores the impact of Digital Marketing and Knowledge Management on the Marketing Sustainability of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Through empirical analysis, the study reveals significant and positive relationships between both Digital Marketing and Knowledge Management and M...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
Abstract Hydroponic is an agricultural system without using soil as a planting medium. The existence of vegetable production at hydroponic farms, which has yet to be absorbed by the market, and the increase in household consumers is an opportunity to maximize the potential in marketing products to reach the B2C (Busine...
agriculture, forestry, and fisheriesagricultural and veterinary sciences
This research explores the role of digital marketing in international marketing, focusing on effective strategies, challenges, and methods of measuring success. Using a qualitative approach with literature studies from credible sources such as scientific journals, news articles, and official company websites, the data...
Timur R. Malafeyev · Ievgeniia Iu. Misiura · Iryna V. Pyvavar · Olena D. Lytvynenko
The relevance of the study is determined by the fact that the digital transformation of the modern economy is significantly changing approaches to business management and the formation of enterprise marketing strategies. The rapid development of digital platforms, artificial intelligence, big data, omnichannel communic...
This study investigates the effect of digital marketing on customer loyalty, with emphasis on the mediating role of brand experience in South-East Nigeria. Despite the growing adoption of digital marketing, its ability to generate sustained customer loyalty remains uncertain. Grounded in the Stimulus–Organism–Response...
Resultados provistos por
OpenAIRE,
la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja
ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
Cómo usar el buscador en tu investigación
1
Encuentra antecedentes
Busca por tema y filtra por tesis doctorales o de maestría para ver cómo abordaron tu problema otros investigadores, y detectar el vacío que va a justificar tu trabajo.
2
Construye tu marco teórico
Ordena por número de citas para identificar los trabajos de referencia de tu área, y quédate con los de acceso abierto para poder leerlos completos hoy mismo.
3
Cita con fuentes verificables
Cada resultado trae autoría, año, editorial y DOI: los datos que necesitas para armar la referencia en APA, y el enlace al repositorio original para verificarla.
Encontraste los antecedentes. ¿Y ahora?
Nuestro equipo de más de 1000 especialistas te acompaña a convertir esa revisión de
literatura en un proyecto sólido: delimitación del tema, metodología, redacción y
revisión antiplagio con informe de Turnitin.
Asesores en línea ahoraEstamos fuera del horario de atención
Déjanos tus datos y nos vamos a contactar contigo apenas nuestros asesores estén disponibles.
Horario: Lun a Vie 8 AM a 5:30 PM · Sáb 7 AM a 11 AM
¡Listo! En unos segundos te llama un asesor al número que nos dejaste.
¡Gracias! Recibimos tu número. Nuestros asesores están ocupados en este momento: te llamamos en cuanto se libere uno.
¡Gracias! Recibimos tu número. Nos vamos a contactar contigo apenas nuestros asesores estén disponibles.
Usamos cookies para asegurar que te damos la mejor experiencia en nuestra web.
Si continúas usando este sitio, asumiremos que estás de acuerdo con ello.
