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This study aims to find out the influence of Digital Marketing and Green Marketing on marketing performance and Sustainability Business of MSMEs Bandung regency. With the number of respondents as many as 100 MSMEs actors. The instrument in the questionnaire is measured using a Likert scale (5 scales), while the variabl...
9. Industry and infrastructureeconomics and businesssocial sciences12. Responsible consumption
This study aims to analyze the effect of Digital Marketing Content on Marketing Performance and examine the moderating role of Innovation in the MSME product of Gula Nipah Sabuai. This research employed a quantitative explanatory approach using purposive sampling techniques involving 100 consumers of Gula Nipah Sabuai...
The article explores the essence of digital marketing and analyzes the key tools for its implementation in the modern conditions of digitalization of the economy. Scientific approaches to the interpretation of the concept of "digital marketing" are summarized, which made it possible to form an integrated definition as...
This study investigates the interplay between entrepreneurial marketing, digital marketing, innovation performance, and marketing outcomes in the culinary SMEs (small and medium enterprises) in Palu, Indonesia. Employing a quantitative approach and purposive sampling, 5830 SMEs were surveyed via questionnaires between...
Desempenho de marketingPMEseconomics and businesssocial sciences
The paper aims to analyze the potential of Qualitative Study to Propose Digital Marketing in the hospitality industry, with appropriate emphasis on Customer experience. In addition, the study offers valuable insights and guidance for effectively implementing Digital Marketing in marketing strategies. In-depth interview...
An assessment of digital marketing management in the work of companies was carried out – namely, the compliance of internal resources with the mechanisms of digital transformation in marketing. The approach to the digital transformation of marketing systems and the principles of digital marketing management are conside...
digital marketing management techniquesmarketing systemeconomics and businesssocial sciences
This study examines the influence of digital marketing activities and market entry agility on marketing performance of Pontianak Culinary MSMEs. The sample size for this study consists of 31 culinary entrepreneurs in Pontianak. The method used in this study to collect the data is convenience sampling where questionnair...
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital media. Digital marketing has gained full momentum due to technology revolution and sophisticated mobile technologies and as well as...
9. Industry and infrastructureeconomics and businesssocial sciences
The current innovation of marketing embraces digital platforms. Digital marketing has become the successor to the economic development of many countries. This chapter intends to depict how to harness the power of digital marketing strategies as a driver of marketing activities. This chapter will navigate and provide an...
Este estudo investiga a interação entre o marketing empresarial, o marketing digital, o desempenho da inovação e os resultados de marketing nas PMEs culinárias de Palu. Empregando uma abordagem quantitativa e amostragem intencional, 5830 PMEs foram pesquisadas por meio de questionários entre agosto e setembro de 2021....
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