Buscador de Tesis y publicaciones académicas

Managing Human Resources in Digital Marketing

Harreet Kaur · Deepali Sodhi · Rashmi Aggarwal · Uma Shankar Yadav

Abstract This study aims to discover and carefully review the academic works pertinent to the concepts and elements of how human resources (HRs) can be managed through digital marketing and its benefits and model of implementation. The HR industry has seen digital transition businesses align their HR practices with cut...

Influencer Marketing

Wilson Ozuem · Michelle Willis

Integrasi Literasi Keuangan dan Digital Marketing terhadap Perilaku Konsumen dalam Mendorong Inklusi Keuangan untuk Mendukung Sustainable Development Goals

Muhammad Alwan Habibi Mushlih · Donal Anry Jaya Sinurat

Perkembangan teknologi digital telah mendorong perubahan dalam akses layanan keuangan serta strategi pemasaran perusahaan melalui platform digital. Dalam konteks ekonomi digital, literasi keuangan dan digital marketing menjadi faktor penting yang dapat mempengaruhi perilaku konsumen dan tingkat inklusi keuangan. Peneli...

Bridging Theory and Practice: A Mock Digital Ad Agency Approach to Enhance Student Preparedness for Immersive Digital Marketing Education

Wilkey, Christopher A · Hostetter, Austin · Wahlers, Russell

As the business world continues to evolve, the demand for skilled digital marketers is on the rise. In response to this industry need, educational institutions are tasked with developing innovative pedagogical approaches to equip students with the practical skills necessary for success in the digital marketing field. T...

THE IMPORTANCE OF DIGITAL MARKETING IN MODERN BUSINESS DEVELOPMENT

Rajabova, Dilbar

This article examines the importance of digital marketing in modern business development. The study analyzes how digital marketing tools such as social media, search engines, and online advertising influence business growth and competitiveness. The research highlights that the effective use of digital marketing enables...

Current Trends in Digital Marketing

Dr. Thagapillai L

Digital marketing has emerged as one of the most dynamic and influential domains in the modern business environment. Rapid advancements in digital technologies, widespread internet penetration, and the growing use of smartphones and social media platforms have transformed the way organizations communicate with customer...

Essential Digital Marketing Tasks Done with Python

Art Yudin

Digital marketing requires digital tools to work with social media, send sales emails, and acquire clients in the World Wide Web. There are numerous marketing applications helping digital marketeers to run, test, and analyze promo campaigns, but some of them are ridiculously expensive, and others are not customizable a...

Organizational Performance through Digital Marketing: Evidence from Pakistani Small and Medium Enterprises

Zargham Ullah Khan · Rashid Mahmood Munir · Arslan Shahid

This research examines how digital marketing strategies influence the organizational display of SME’s in the Punjab, Pakistan. The data was collected from small and medium-sized managers across multiple sectors in the province. The analysis focuses on three primary digital marketing strategies, including social media,...

URGENSI DIGITAL MARKETING PADA UMKM MENURUT PERSPEKTIF EKONOMI ISLAM (STUDI KASUS UMKM KELURAHAN BABAKAN)

Sahar Sahar · null Laili Hurriati · null Muhammad Habibullah Aminy · null Lale Ajeng Khalifatun Wardani · y 1 más

This study aims to describe the digital marketing strategy used by UMKM actors in Babakan Village in maintaining and increasing their business profits in accordance with the perspective of Islamic Economics. This study uses a qualitative descriptive approach. Data collection methods are Observation, unstructured interv...

Development of a Digital Marketing System to Improve Marketing and Sales of MSME Products in Kepudibener Village through Social Media

null Titik Khotiah · null Evi Dwi Kartikasari · null Muhammad Nurul Huda · null Abdul Rohman

. Digital marketing aims to attract consumers and potential consumers quickly. The acceptance of technology and the internet in society is very broad, so it is not surprising that digital marketing activities are the main choice by companies. Companies compete with each other to create interesting content to be display...