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Muhammad Chandra Fauzan · Muhammad Bintang Ramadhan · Rifka Agus Pratama
The rapid advancement of digital technology has intensified business competition and encouraged micro, small, and medium enterprises (MSMEs) to adopt more adaptive strategies. Alongside digital transformation, effective human resource management plays a crucial role in strengthening business competitiveness. This study...
Digital transformation has revolutionized traditional marketing paradigms into digital marketing mix that influences consumer purchasing decisions in e-commerce. This study analyzes the influence of digital marketing mix on consumer purchasing decisions in the Indonesian e-commerce industry. Quantitative methodology wi...
Bali Zoo Park is one of the tourist spots affected by the coronavirus. The aim of this research was to examine how to activate or revive programs and activities at Bali Zoo Park through marketing and innovation strategies in dealing with the new normal post-COVID-19 pandemic order. This study used qualitative data and...
9. Industry and infrastructureeconomics and businesssocial sciences3. Good health
Digital marketing is a modern way of marketing that has several advantages compared to traditional methods. Digital marketing is a breakthrough for business actors to facilitate marketing activities. However, not all business actors have the ability to do digital marketing.
 The research uses a naturalistic approa...
This study aims to enhance the income and operational performance of community entrepreneurs in Nonthaburi Province by analyzing the factors influencing consumer behavior in online purchasing. The ultimate goal is to promote the sustainable development of local enterprises. A mixed-method approach was employed, collect...
The development of digital technology has significantly changed the competitive landscape of businesses, forcing companies to adapt with more innovative and efficient strategies. Digital marketing emerges as one of the effective approaches in facing this challenge, enabling companies to expand market reach, improve int...
This study aims to analyse the effect or impact of implementing Customer Relationship Management (CRM) in digital marketing strategies on customer relationships in the digital era. With the development of information and communication technology, companies now face new challenges in managing interactions with customers...
Hrushikesh B. Kulkarni · Deep D. Patil · Kaustubh S. Sakhare
Abstract - The rapid pace of technological change, short product cycles, and the highly dynamic nature of digital markets demand marketing strategies that are both adaptive and iterative. Agile marketing, derived from agile methodologies in software development, provides a promising framework for managing the uncertain...
The rapid development of artificial intelligence technology, represented by generative AI(GAI), is profoundly transforming the digital marketing industry and bringing more opportunities and challenges. In response to the issues faced by higher education institutions in cultivating innovative digital marketing talents w...
Selasi, D. (Dini) · Agustiani, L. R. (Lola) · Vidiati, C. (Cory)
Digital marketing has been used in current business activities, including micro, small and medium enterprises (MSMEs). Digital marketing is a transition from conventional marketing to a digital system, this is because consumers are used to looking for needs and shopping online. The research method used is descriptive q...
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ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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