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The purpose of this study is to determine the effectiveness of events as a digital content marketing strategy. Digital content marketing has two main indicators: valuable content and content sharing. Meanwhile, in the event business, it has indicators of cognitive, psychological experiences, leisure experiences, event...
The article examines a step-by-step algorithm for developing a digital marketing strategy as a structured system that combines classical marketing principles and digital tools to achieve business goals. The difference between digital marketing and internet marketing is analyzed. The strategic hierarchy in marketing pla...
Arif Firmansyah · Shifa Lestari · Hayatun Hayatun · Intan Puspitasari · y 7 más
This research aims to assess the influence of digital marketing on UMKM product sales and is analyzed by comparing UMKM that use digital marketing as a means of promotion and sales with UMKM that do not use this strategy. don't use it. Apart from that, this research also examines the implementation of digital marketing...
Enquanto o marketing empresarial visa o crescimento da organização através da captação e fidelização de novos clientes, o marketing digital tem seu foco não mais somente no produto, mas sim nas experiências do usuário em sua jornada de compra. O objetivo geral da pesquisa foi analisar o marketing empresarial e marketin...
Marketing Digitaleconomics and businesssocial sciencesConsumidores
This study aims to determine the sentiment towards digital marketing and its influence on purchasing tendencies over the last ten-year period, starting from 2014 to 2023. The method used is descriptive statistical analysis with meta-analysis and sentiment from secondary data in the form of metadata from 92 articles ind...
The blistering development of digital platforms has radically redefined the way brands reach consumers and it becomes crucial to comprehend which marketing tactics actually influence buying behavior. The present study examines how social media marketing, online advertising, and influencer marketing can impact consumer...
The rapid advancement of digital technologies has significantly transformed the tourism industry and reshaped the competitive landscape of tourist destinations worldwide. This study examines the impact of digital marketing on tourist destination competitiveness and explores how digital tools contribute to destination v...
Tetiana Zavalii · Serhii Lehenchuk · Tetiana Ostapchuk · Oleh Vlasenko · y 1 más
The impact of Industry 4.0 technologies on developing digital marketing practices has been analyzed. The decisive role of artificial intelligence in promoting the development of digital marketing to ensure the efficiency of enterprise activities and hyper-personalization has been substantiated. The article's purpose ha...
This study investigates the ethical implications of AI-driven digital marketing development within the Indonesian business landscape. The research aims to explore the ethical considerations surrounding the integration of artificial intelligence in digital marketing practices and its impact on businesses operating in In...
Abstract Technology has revolutionized marketing approaches in today's digital economy, empowering consumers and changing their expectations. Digital strategies that allow brands to engage with consumers in real-time, customize their messages, and foster deeper connections are taking the place of traditional marketing...
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