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98.214 resultados para «marketing digital»

Se pueden recorrer los primeros 10.000. Afina la búsqueda con los filtros para llegar a lo que buscas.

Artículo 2026 Revisado por pares

DIGITAL MARKETING STRATEGIES FOR HOME ECONOMICS ENTREPRENEURS IN OREDO LOCAL GOVERNMENT AREA, EDO STATE

null ORUMWENSE, Faith Ejetaiwo

The study assessed digital marketing strategies among Home Economics Entrepreneurs in Oredo Local Government Area, Edo State. Digital marketing has become an important tool for business visibility and customer engagement. The study adopted the descriptive cross-sectional survey design. Three research questions guided t...

  • Home Economics Professional Association of Ni...
  • DOI: 10.61868/njhe.v14i13.442
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Artículo 2025 Acceso abierto Revisado por pares

Leveraging Campaigns through Digital Marketing Using PESO Model: A Study on Indonesian Digital Banks

Evan Hansefri · Yohanes Michael Christanto

This study explores how Indonesian digital banks leverage digital marketing campaigns using the PESO model—including Paid, Earned, Shared, and Owned media—to compete in a rapidly evolving financial landscape. Digital banks, born from industry shifts toward full digitalization and supported by regulatory frameworks, req...

  • Association Taratra Research Center
  • DOI: 10.59092/ijebi.vol4.iss1.74
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Artículo 2022 Revisado por pares

Does digital marketing adoption enhance the performance of micro and small enterprises? Evidence from women entrepreneurs in Ado-Odo Ota Local Government Area, Ogun State, Nigeria

Kolawole, Roseline J.

This study examined the effect of digital marketing adoption on the performance of micro and small scale enterprises of women entrepreneurs in Ado-Odo Ota Local Government Area of Ogun State. The study employed multistage sampling technique in selecting ninety women entrepreneurs. Data were analyzed using descriptive s...

5. Gender equality economics and business social sciences 8. Economic growth
  • African Journals Online (AJOL)
  • DOI: 10.4314/ijdmr.v17i1.10
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Artículo 2026 Acceso abierto

The Impact of Artificial Intelligence on Personalization in Digital Marketing

Dharmendra Kumar, Kanchanlata Sinha

Marketing efforts in the digital age have moved from basic mass communications to highly targeted, individualized, and engaging strategies. The use of Artificial Intelligence (AI) technology into digital marketing techniques has made this change feasible. This study explores the influence of artificial intelligence (AI...

economics and business social sciences
  • Zenodo
  • English
  • DOI: 10.5281/zenodo.18313932
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Artículo 2024 Revisado por pares

Peningkatan Pemasaran dengan Content Digital dan Branding sebagai Media Promosi di UMKM Maketees Konveksi

null Laras Nartanti · null Dorothea Wahyu Ariani

In the digital era, social media is now a trend in marketing communications. In today's digital era, consumers are more interested in the concept of digital marketing content that not only contains images and text, but also interesting videos. The development of marketing management at Maketees Konveksi UMKM is carried...

economics and business social sciences
  • Sekolah Tinggi Ilmu Ekonomi Satya Dharma
  • DOI: 10.55822/absd.v2i2.603
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Artículo 2025 Acceso abierto Revisado por pares

Pengaruh Digital Marketing Dalam Meningkatkan Penjualan UMKM di Kecamatan Payung Sekaki Pekanbaru

Tirtha Syaputra · null Mohammad Filbert Musnal · null Ahmad Wildan · Faiz Akmal

Penelitian ini bertujuan untuk mengetahui dan menganalisis manfaat digital marketing dalam meningkatkan penjualan UMKM di Kecamatan Payung Sekaki Pekanbaru. Teknik pengumpulan data melalui kuesioner dan wawancara yang dilakukan oleh peneliti kepada UMKM sebagai sampel. Teknik pengambilan sampel dalam penelitian ini men...

economics and business social sciences
  • Yayasan Rahmatan Fiddunya Wal Akhirah
  • DOI: 10.58794/bns.v4i2.1282
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Conjunto de datos 2026

"The Role of Digital Marketing Companies in Driving Online Success"

Sanbrains Seo

"Businesses of all sizes rely on digital channels to connect with their audience, build brand awareness, and increase revenue. This is where Digital marketing companies in Hyderabad play a vital role. These agencies act as strategic partners, helping brands navigate the online space effectively and achieve measurable g...

economics and business social sciences
  • IEEE DataPort
  • DOI: 10.21227/q4eg-yx17
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Publication 2025 Acceso abierto

A Study On Digital Marketing at Autus

Sneha, Yashwant Kumar

Digital marketing has emerged as a critical business function in today’s interconnected world, redefining customer engagement, brand awareness, and sales performance. Organizations like Autus have been leveraging digital channels to establish brand identity, reach wider audiences, and drive measurable business results....

economics and business social sciences
  • Zenodo
  • DOI: 10.5281/zenodo.15410145
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Artículo 2026 Acceso abierto Revisado por pares

Digital Marketing Communication Strategy at Gradin Agency in Building Brand Image

Raslika Sharfina Nirwan · Ismojo Herdono · Hilda Yunita Wono

The digital marketing communication strategy plays an important role in the era of rapid technological development. Companies must adapt to maintain consumer interest and drive sales. Many companies compete by promoting their products and brand to ensure consumer recognition. To achieve this, companies employ various d...

  • PT Keberlanjutan Strategis Indonesia
  • DOI: 10.38142/ijesss.v7i2.975
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Tesis de maestría 2023

Role uživatelských dat v digitálním marketingu

Laštovičková, Andrea

This master thesis focuses on the role of surveillance and user data in digital marketing. It links the academic discipline of surveillance studies, which deals with the processing of personal data, with the field of digital marketing. Digital marketing, which is nowadays primarily mediated by the Big Five multinationa...

  • Czech Republic
  • Czech
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Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

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