Buscador de Tesis y publicaciones académicas

Pemberdayaan Pengrajin Tas Rajutan Berbasis Kearifan Lokal Melalui Edukasi Berkelanjutan Dan Digital Marketing

null Surayanah · null Yuniawatika · null Khusnul Khotimah · null Dhiya Nasywa · y 1 más

Advances in digital technology are encouraging UMKM operators to adopt more effective marketing strategies, but artisans who create hand-knitted bags based on local traditions still face limitations in utilizing digital marketing. This study aims to enhance artisans’ ability to develop their businesses through continuo...

Peran Digital Marketing Dalam Upaya Pengembangan UMKM “Jajan Burger” Di Kota Surakarta

Noviana Intan KP · Suprayitno Suprayitno · Syahrial Yoppi

Technological developments make digital marketing superior for increasing the sales of a business. The "Jajan Burger" business tries to take advantage of this opportunity to expand its market share. The purpose of this article is to find out how to implement or apply Gojek digital marketing applications to small and me...

Digital Marketing: A Complete Guide to Growing Your Business

Media, Nextal

Nextal Media is a leading digital solutions provider, empowering brands with innovative strategies for online growth. We specialize in branded content, social media marketing, website development, digital marketing, Marketing Automation, influencer outreach, SEO, and video production. Our unwavering commitment to resul...

Digital marketing optimisation in foster care services : a benchmarking analysis for Familar Oy

Haapanen, Tilda

This thesis explores how Familar Oy, a private social welfare service provider in Finland, can improve its recruitment of foster families through digital marketing. The research applies a qualitative benchmarking methodology, comparing Familar Oy’s current digital marketing with those of three other organisations opera...

Plano de marketing digital para novas empresas – aplicação prática na Nutrisnack – Leve & Funcional

Ghiraldini, Vivian Saorin

A empresa estudada foi a Nutrisnack – Leve & Funcional, uma empresa de alimentação saudável situada em São Paulo, no Brasil. A principal atividade realizada para a empresa foi o desenvolvimento e aplicação de um plano de marketing digital. Contudo foi necessária a realização de um diagnóstico profundo e detalhado da em...

The Impact of Digital Marketing on the Performance of Small-Scale Businesses in Nigeria

Ajuma Ann Daniel · Ibrahim Shaba Yahaya · Abdulraheem Muhammed Shaibu · Enejoh Timothy Omejeh · y 1 más

Digital marketing has become increasingly important to the competitiveness and sustainability of small-scale businesses in Nigeria. However, the existing literature remains fragmented, with many studies treating the adoption of social media or other digital tools as evidence of effective digital marketing without adequ...

The Impact of Digital Products and Artificial Intelligence on Sustainable Marketing Methods

Shoaib Abdul Basit · Behrooz Gharleghi · Awais ur Rehman · Poh Kiong Tee · y 2 más

In this paper we try to shed lights on the impact of digital products and artificial intelligence on the marketing methods in the manufacturing and service sectors in Germany. Digital products have revolutionized marketing methods by providing various tools and platforms such as social media advertising, data analytics...

Brand Image and Social Influence Analysis on Students' Decisions in Choosing Private University With Digital Marketing as Moderating

Novri Wulandari · Muji Gunarto

This research analyzes brand image and social influence on students' decisions in choosing private universities, with digital marketing as a moderating variable. Private universities increasingly utilize digital marketing to increase their visibility and attractiveness in the current digital era. This study uses quanti...

Digital Marketing in the research phase

Marjolein Visser · Martijn Hoving · Co van Kempen · Matthijs Jansen

Artikel The Role of Digital Marketing Strategies in Strengthening Modern Businesses for Startups in Medan City

null Arief Muhazir Insandi · null Tampe Tuah Malem Ginting

Digital marketing has become a key component of modern business strategies, particularly for startups facing intense competition and challenges in establishing a strong market presence. This research aims to explore how digital marketing strategies can contribute to the growth and competitiveness of modern businesses,...