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98.214 resultados para «marketing digital»

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Artículo 2025 Revisado por pares

A RESEARCH MODEL MEASURING THE IMPACT OF DIGITAL MARKETING TOOLS ON THE REPUTATION OF SMALL AND MEDIUMSIZED BUSINESSES IN THE DIGITAL ENVIRONMENT OF THE DONETSK PEOPLE’S REPUBLIC

Olga V. Guskova

The scheme of a research model for measuring the impact of digital marketing tools on the reputation of small and medium-sized businesses in the digital environment of the Donetsk People’s Republic has been developed, which is based on epistemological principles and allows taking into account the methodological field o...

economics and business social sciences
  • The publishing house - SCIENTIFIC LIBRARY
  • DOI: 10.36871/ek.up.p.r.2025.12.19.020
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Artículo 2024 Acceso abierto Revisado por pares 1 cita

An Integrated Approach to Boosting Sales through Digital Marketing Strategies: An Exploration of Synergies between Traditional and Modern Marketing Techniques

Niharika Singh

Abstract: Integrating traditional and digital marketing approaches provides several advantages for businesses aiming to create a comprehensive marketing strategy. By using a consistent message and visual identity across all channels, businesses can create a strong and memorable brand. Digital campaigns allow you to rea...

economics and business social sciences
  • International Journal for Research in Applied...
  • DOI: 10.22214/ijraset.2024.58110
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Artículo 2023 Acceso abierto Revisado por pares

Pelatihan Digital Marketing Media Pemasaran Madu dalam Meningkatkan Perekonomian Masyarakat Kampung Baru

Ina Namora Putri Siregar · Devi Alvionita Alindra · Winda Sri Astuti Doloksaribu · Maisara Batubara · y 2 más

Marketing techniques are now developing very rapidly, these marketing techniques are now called Digital Marketing. Digital Marketing has increased and has begun to compete with the existence of traditional marketing techniques. Digital marketing is considered more effective because it can reach a wider market and allow...

media and communications social sciences
  • Universitas Pahlawan Tuanku Tambusai
  • DOI: 10.31004/abdira.v3i1.297
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Artículo 2024 Acceso abierto Revisado por pares

Marketing Strategic for Hydroponic Vegetable Product to Improve Marketing Performance Base on Digital Technology

Miftah, Himmatul · Alfiah, Ananda · Kusumawati, Riny · Mubarokah, Syaima Lailatul · y 3 más

Agriculture is one of the sectors that has been the backbone of human civilization since the beginning, undergoing major transformation along with technological. The hydroponic vegetable market continues to grow along with increasing demand for healthy and sustainable agricultural products. In this digital era, marketi...

Marketing strategic Hydroponic Digital technology Marketing performance
  • Universitas Komputer Indonesia
  • DOI: 10.34010/injuratech.v4i1.14479
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Artículo 2025 Acceso abierto Revisado por pares 1 cita

The Effect of Digital Marketing Strategies, Social Media, and Influencer Marketing on Brand Awareness

Amjad Ramdani · Muhammad Nur Fietroh

This study aims to analyze the influence of digital marketing, social media, and influencer marketing on brand awareness of MSME products. The background of this study is based on the low level of brand awareness, which remains a major challenge in developing the competitiveness of MSMEs, especially in non-metropolitan...

economics and business social sciences
  • Alqalam Institute
  • DOI: 10.61987/jemr.v4i5.1161
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Artículo 2022 Acceso abierto Revisado por pares 7 citas

Analyzing the effects of digital marketing on brand awareness among internet users

Karen Karen · Immanuel Zai

Information technology advancements have influenced how marketing is carried out in the sector with that, a variety of platforms and methods for raising consumer brand awareness. Digital marketing strategies such as advertising, social media marketing, content marketing, email marketing, and website marketing are well-...

economics and business social sciences
  • Universitas PGRI Kanjuruhan Malang
  • DOI: 10.21067/mbr.v6i2.7298
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Artículo 2022 Acceso abierto Revisado por pares

Training Of Digital Marketing MSMES In Rejoso Peterongan Jombang Islamic Boarding School Area

Risnawati Risnawati · Mas’adah Mas’adah · Cuk Triono Singgih · Yanuangga Galahartlambang · y 1 más

The impact of COVID 19 has greatly reduced product marketing for the business world, including MSMEs, especially those still using traditional products. Based on these problems, MSME actors are required to make changes in marketing their products through social media or known as digital marketing. The purpose of this a...

4. Education 16. Peace & justice
  • Politeknik Negeri Ketapang
  • DOI: 10.58466/literasi.v2i1.1325
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Artículo 2023 Revisado por pares 7 citas

The Relationships among Digital Marketing, Brand Emotional Attachment and Brand Attitude

Yueh-Shian Lee

Abstract With the increasing development of digital technology, people receive information comes from digital information. The methods of develop financial service marketing consist of internet, telephone, and physical bank branches in financial and insurance industry. In particular, the Covid-19 pandemic has led the b...

economics and business social sciences
  • Scientific Press International Limited
  • DOI: 10.47260/jafb/1323b
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Artículo 2024 Acceso abierto Revisado por pares

The Impact of Integrated Digital Marketing on Brand Growth: Nike

Shixun Su · Bo Wang

The concept of digital marketing began in the 1990s, experienced the millennial generation, the mobile era, and now, the industry continues to grow, and there are more new developments and changes. This model of communicating information through digital channels to further promote sales is disrupting and gradually repl...

economics and business social sciences
  • Dean & Francis Press
  • DOI: 10.61173/3j4b6v91
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Artículo 2024 Acceso abierto Revisado por pares 1 cita

Membangun Brand Awareness melalui Digital Marketing pada Kelompok UMKM RUFATA

Renny Risqiani · Retno Sari Murtiningsih · Sri Vandayuli Riorini · Ihsanul Walidaeni

The development of internet technology is currently widely utilized by business people, such as in marketing communications which were originally carried out conventionally, turning into digital marketing. Through digital marketing, business people such as MSMEs can promote their brands so that they are easily recogniz...

economics and business social sciences
  • Universitas Muhammadiyah Palangkaraya
  • DOI: 10.33084/pengabdianmu.v9i8.7175
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Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

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