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The study investigates digital marketing usage in micro, small and medium-sized enterprises (MSMEs) of Assam along with the extent of digital marketing adoption and also explores the challenges of Digital Marketing Adoption. Digital marketing adoption is measured for a sample of 301 MSMEs located in two districts of As...
In this modern era, digital marketing has become a mainstay or prima donna in the world of marketing. However, not all MSMEs have the ability to change their marketing patterns to digital marketing. Low educational background and lack of knowledge about the internet, development, and technology are the factors that cau...
The impact of technological advancements has led to a shift in the paradigm of marketing healthcare services. Marketing in the digital era is highly complex as market conditions can change rapidly beyond providers' control. Digital marketing offers several advantages compared to conventional marketing. Healthcare servi...
Angelica Graciela Manek · Anak Agung Istri Agung Maheswari
The use of digital marketing has become an important strategy in product marketing to increase company profits and competitiveness. This article discusses the use of digital marketing in marketing Secret Garden Village products. The background to this research is the importance of digital marketing in the modern era wh...
The study aims to analyze the positive effects of implementing digital marketing tools in golf tourism. The importance of digital marketing for the tourism industry is considered. The market of golf tourism and its expansion is evaluated. Different types of digital marketing tools are presented. Their use for the devel...
Purpose: This research discusses the nature of the relationship between digital marketing tools and marketing literacy. Theoretical framework: The topic of marketing literacy is a modern marketing topic, (Rahmanto et al., 2023). Several researchers have reported good results on the impact of social media on digital lit...
Agus Masrianto · Hartoyo Hartoyo · Aida Vitayala S. Hubeis · Nur Hasanah
The development of information technology, media, and telecommunication technology, in this case, digitalization, impacts consumer and producer behavior changes. Companies must undergo marketing transformations in order to improve their marketing performance in the digital era. Research on the adoption of digital marke...
digital marketing capabilityinternational disability alliance (ida) strategic circleTechnology9. Industry and infrastructure
Digital marketing is an essential strategic instrument used by businesses to increase their perceived competitive performance in increasingly volatile markets. In emerging countries like Iraq, the development of digital technologies and social media has drastically impacted consumer behavior and marketing strategies. T...
The article examines the role of digital marketing strategies in ensuring sustainable economic growth in the digital economy, their relevance and timeliness. Digital marketing tools and approaches are studied.
330economics and businesssocial sciencesHF Commerce
A business that can build a ready innovation ecosystem will tend to have better digital marketing capabilities than other competitors. Digital marketing adoption indicates the level of use of digital marketing technology in an organization. The research aims to determine the effect of digital marketing adoption on digi...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
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