Buscador de Tesis y publicaciones académicas

Global and Digital Marketing of Oil and Gas Products: Prospects and Hurdles

Jacob Dut Chol Riak

This paper discusses global and digital marketing strategies in the context of business and politics. It highlights the importance of global and digital marketing in promoting products and profits. Theories of global marketing, such as Uppsala Internationalization and Network Internationalization, are critiqued. Case s...

Artificial Intelligence in Digital Marketing: Insights from a Comprehensive Review

Christos Ziakis · Maro Vlachopoulou

Artificial intelligence (AI) has rapidly emerged as a transformative force in multiple sectors, with digital marketing being a prominent beneficiary. As AI technologies continue to advance, their potential to reshape the digital marketing landscape becomes ever more apparent, leading to profound implications for busine...

PEMBERDAYAAN BUMDES MELALUI EDUKASI DIGITAL MARKETING DALAM MENGHADAPI PERSAINGAN USAHA

Bahtiar Herman · Haslindah Haslindah · Muh. Abduh Anwar · Aksal Mursalat · y 1 más

Abstrak: Dalam upaya menghadapi persaingan global dan memperluas pasar produk lokal, pemberdayaan Badan Usaha Milik Desa (BUMDes) menjadi penting. Jadi, tujuan dari kegiatan ini adalah untuk meningkatkan pemahaman tentang digital marketing, kemampuan softskill dan hardskill anggota BUMDes, serta pertumbuhan pendapatan...

THE USE OF DIGITAL TECHNOLOGIES IN THE DEVELOPMENT OF A STRATEGY FOR THE PROMOTION OF SERVICES AT THE ENTERPRISE

О. Romaschenko

The article is devoted to the problems of using digital means of dissemination of information to promote goods and services. The purpose of the article is to analyze the nature and specific features of Digital marketing in developing a comprehensive promotion strategy. The essence and importance of the means of promoti...

Aligning Digital Marketing With Business Strategy

A. Karim Feroz · Gohar F. Khan · Marshall Sponder

Digital Marketing vs. Traditional Marketing: A Comparison

Diego Adolfo Carrasco Gubernatis

THE DIGITAL MARKETING TO INFLUENCE CUSTOMER SATISFACTION MEDIATED BY PURCHASE DECISION

Syamsul Bachri · Setiawan Mandala Putra · Erwan Sastrawan Farid · Darman Darman · y 1 más

Consumer satisfaction and purchasing decisions made by consumers have always been a concern of marketers, taking into account these two aspects can encourage businesses to develop. Digital marketing is one of the factors that can shape consumer satisfaction and purchase decisions. For this reason, this study aims to pr...

MARKET ETHICS IN THE DIGITAL ERA: A CRITICAL REVIEW OF MSME MARKETING STRATEGIES AND THE CHALLENGES OF THE PLATFORM ECONOMY THE TITLE IS BRIEF, CLEAR, AND EXPLICIT

Muh. Husriadi

The development of the platform economy has transformed MSME marketing strategies, but platform dominance often limits the freedom of MSMEs to implement digital marketing ethics. This study aims to examine ethical awareness, ethical challenges, and interactions among coffee MSMEs. Shops with a platform economy in digit...

Pemanfaatan Digital Marketing dalam Pengembangan Usaha Bagi UMKM di Kecamatan Kraksaan Kabupaten Probolinggo

Hamamia Hafsawati

Entering the digital era that changes the pattern of life, the use of technology has become commonplace and is a daily necessity in carrying out activities including the business world. The development and mastery of digital marketing is one of the most effective product marketing strategies in the current digitalizati...

Strategi Pemasaran Digital untuk Meningkatkan Jumlah Nasabah Tabungan SIMPEL Sesuai Etika Syariah (Studi Kasus pada Bank Muamalat Indonesia Cabang Pembantu Payakumbuh)

Khairina Khairina

Research on marketing strategies in the Islamic banking sector has become a focus in various previous studies; however, research that specifically discusses the gap in the use of digital marketing to increase the number of Simpanan Pelajar (SimPel) savings customers remains limited. This study aims to analyze digital m...