Buscador de Tesis y publicaciones académicas

Pemanfaatan Digital Marketing dalam Pengembangan Usaha Bagi UMKM di Kecamatan Kraksaan Kabupaten Probolinggo

Hamamia Hafsawati

Entering the digital era that changes the pattern of life, the use of technology has become commonplace and is a daily necessity in carrying out activities including the business world. The development and mastery of digital marketing is one of the most effective product marketing strategies in the current digitalizati...

Pengaruh Digital Marketing Terhadap Brand Awareness:

Ira Dwi Mayangsari · Dhea Listiana Syam

Nowadays the era of information technology makes many things easy to do in the digital world, including in marketing products and searching for products. Digital marketing can be used as the main option in supporting business activities for business people. Social media is used by consumers to find information about a...

A Literature Review: Digital Marketing Trends in Indonesia During the COVID-19 Pandemic

Nabila Astari

This study is about the current trend and upcoming future trends in digital marketing. They used secondary data, a literature review based on current literature, and studies about what is currently happening in the business world. Other sources are used in this study, such as articles, research, reports, news, website,...

Agro-entrepreneurs Digital Marketing Awareness Program Among Youth of Kuala Penyu Sabah, Malaysia

null Mat Salleh Ayub · null Suddin Lada · null Arif Kamisan Pusiran

Purpose - The Community Project’s major goal is to increase awareness of the importance of agriculture-based entrepreneurship (Agro-entrepreneurship). The initiative also aims to foster entrepreneurship among local Sabahan, especially in digital marketing technology. Methods – Conducting workshops and training sessions...

Social Media Analytics for Digital Marketing

A. Karim Feroz · Gohar F. Khan · Marshall Sponder

Social Influencers as Catalysts for Digital Marketing Success: Engagement, Persuasion and Conversion

Dariene Polo · Althea Rose Anino · Paul Mark Matuseño · Carlo Ellis Estrella · y 3 más

This study examined the influence of social influencers as catalysts for digital marketing success among selected respondents from the College of Business and Public Administration of Eulogio “Amang” Rodriguez Institute of Science and Technology (EARIST). Specifically, it assessed influencer attributes in terms of cred...

Interactive Digital Marketing Dashboards and Data-Driven Campaign Decision-Making - An Empirical Study

S.K . PARTHIBAN · Dr. R. RAAJALAKSHMI

Abstract The nature of digital marketing has transformed from being a form of communication that is mostly assessed ex post facto at the end of a campaign into a quantifiable business activity where marketing managers are supposed to be able to measure performance of ongoing campaigns. As a result of growth in such for...

How Digital Marketing Can Help People, Nature, and the Economy Grow Together

Alisha Riaz

Digital marketing is no longer just about selling products or promoting brands. Today, it can play a big role in helping people, protecting nature, and growing the economy at the same time. This paper looks at how digital marketing can support a better and more balanced future for everyone. Many businesses now use onli...

Digital Marketing and Public Relations in Egypt

Amany Bassyouny

Kualitas Layanan dan Digital Marketing: Kunci Kepuasan Konsumen

null Muchlis · Rizki Candra Kirana

The purpose of this study is to analyze the effect of digital marketing on customer satisfaction through service quality. In this study, the population is the population in this study is not known for certain with a sample of 155 people using heir theory. Data collection techniques using questionnaires and distribution...