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Artificial Intelligence (AI) is reshaping digital marketing by empowering marketers to interact with consumers on a personalized basis. But there are very few studies that have explored the relationship between AI Adoption and Digital Marketing Capabilities and Sustainable Consumer Behavior as a consequence of Consumer...
The purpose of the study is to provide a theoretical justification for the role of marketing communications as a tool for forming digital marketing interactions, as well as to determine the features of transforming interaction between enterprises and consumers in the modern digital environment. Particular attention is...
The article considers the main theoretical and applied aspects of the use of modern marketing digital technologies in the activities of banking institutions. The growing competition in the financial services market requires banking institutions to form a new system of management methods and approaches based on effectiv...
Since 2015, Botswana Human Resource Development Council (HRDC) has been using digital marketing platforms to promote its services and reach out to its stakeholders, customers and clients. This was meant to augment traditional marketing platforms such as television, radio and newspapers, which were not reaching out to a...
economics and businesssocial sciences1. No poverty
The purpose of the thesis is to create a successful digital marketing strategy for the hotel Kuusamon Portti located in Kuusamo, Northern Finland. The strategy is based on current best practices and trends in the hotel industry and will consider the unique characteristics of the hotel and its target market. The goal of...
fi=Palvelumuotoilu|sv=Service Design|en=Service Design|customer experiencehotel sectorsocial media
In today’s competitive world, every business needs a strong online presence to stay ahead. If you are looking for reliable digital marketing in Coimbatore, you are at the right place. A professional digital marketing team can help your brand grow by combining creativity, data, and technology to reach your target audien...
digital marketing service in coimbatoredigital marketing in coimbatoreseo company in coimbatoreeconomics and business
This study explores the relationship between digital marketing practices, customer satisfaction, customer involvement, and purchase intention. The focus is on the life insurance digital marketing strategies during a pandemic and the resultant lockdown and shutdown. This work sought to analyze the digital transformation...
Introduction. Application of information communications methods becomes an essential success element in current doing business conditions. Since contemporary information society increasingly needs new communication methods, the use of digital marketing in business is very efficient as it consistently evolves. Therefore...
economics and businesssocial sciences8. Economic growth
Consumer behavior has become a critical concern in the ever-evolving digital landscape. To address the dynamic consumer behavior in the digital era, this study analyzes effective marketing strategies that companies should adopt in a competitive and technology-driven market. The paper's main focus is on the influence of...
Digital Marketing is a marketing activity or promotion of a product and brand that is carried out using digital media or the internet, either by using websites, e-commerce, social media, email, adwords and blogs. This study aims to identify consumer behavior and measure consumer perceptions of digital marketing or onli...
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