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The expansion of information and communication technology (ICT) and digital technologies has profoundly affected the daily routines of consumers worldwide. The development of digital marketing (DM) to advertise and sell products online has also changed the marketing industry significantly. It is now possible for consum...
MarketingInformation systems organisation and managementeconomics and businesssocial sciences
ABSTRAK
 
 Penelitian ini bertujuan untuk mengetahui pengaruh variabel digital marketing berdasarkan indikator website, search engine marketing, e-mail marketing, dan social media marketing terhadap minat beli konsumen pada marketplace Tokopedia. Penelitian ini menggunakan pendekatan kuantitatif. Jumlah respo...
HF5001-6182economics and businesssocial sciencesHG1-9999
Social media has become a marketing tool that is widely used in the digital era. This media has the advantage of being more effective and efficient. UD New Jaya Sakti is a business sector in the roof tile industry whose marketing also uses social media. The aim of this research is to find out how UD New Jaya Sakti impl...
In the digital age, data has become the core resource for enterprises' marketing decisions. The data-driven decision-making mechanism provides a scientific basis for the formulation of marketing strategies by systematically collecting, integrating and analyzing multi-source data, promoting enterprises to achieve precis...
<em>Every year, micro, small and medium enterprises experience increasing development, business competition cannot be avoided. Micro, Small and Medium Enterprises (MSMEs) face various problems such as increasingly fierce market competition and also a lack of understanding of digital marketing. This affects the marketin...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
The Indian Ayurvedic industry has witnessed significant growth due to increasing consumer awareness of natural healthcare, government support, and rapid digital transformation. This study examines the marketing strategies adopted by leading Ayurvedic companies in India through a descriptive analysis of secondary data....
Ni Made Ary Widiastini · Ni Luh Wayan Sayang Telagawathi · Ni Putu Yayuk Puspita Yanti
This research aims to analyze the influence of digital marketing in mediating digital literacy and product innovation on the performance of MSMEs assisted by the Udayana University Business Incubator using Resource Based View (RBV) as a theoretical basis for analyzing the relationship between these variables. The sampl...
9. Industry and infrastructureeconomics and businesssocial sciences
Abstract: This study examines the effect of digital marketing on consumer buying behaviour using a Partial Least Squares Structural Equation Modelling (PLS-SEM) method based on the Technology Acceptance Model. The study integrates the key dimensions of digital marketing, which include digital advertising, social media...
PLS-SEMPerceived Ease of UseSocial Media MarketingTechnology Acceptance Model
The phrase "digital marketing" refers to the different promotion and advertising activities/techniques utilized to engage with clients via digital channels. Digital marketing aids in the education of end users about products, their features, values, advantages and disadvantages, and large-scale promotions. The auto mar...
This thesis on digital marketing was commissioned by Noritek Oy. Noritek Oy is a Finnish company first established in 1977. The company previously focused on the maintenance and repair of sheet metal machines and is relatively new in the machine import and sales business. Noritek Oy did not have a coherent plan for the...
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