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Hesty Latifa Noor · Anton Susanto · Stevina Sophia Chrisnanda
Umi Barokah Boyolali Hospital is a type D hospital in Boyolali Regency. Currently, the marketing team at Umi Barokah Boyolali Hospital is starting to pioneer the development of digital marketing efforts through various social media which is expected to increase patient visits. Problems that exist in terms of marketing...
Jennifer Browne · Nichole Lister · Kathryn Backholer · See PDF
Background: Unhealthy commodity is a priority issue among Aboriginal people. This study aimed to quantify Aboriginal adults’ exposure to digital marketing of unhealthy food and beverages, alcohol, gambling, tobacco and e-cigarettes, demographic differences in marketing exposure, and to describe the nature of digital ma...
This research aimed to explore effective marketing strategies in the digital era by identifying current trends and best practices. A qualitative research method was used, involving interviews with marketing experts and an analysis of case studies. The results show that a successful marketing strategy in the digital era...
With the increasing popularity of online shopping, it is important for companies to adopt the right digital marketing strategies to maintain and increase their market share. This research aims to analyze and identify effective digital marketing strategies to increase sales in the online business environment. This resea...
The purpose of this study is to find out the Effect of Digital Marketing on Marketing Performance meidated by Entrepreneurship Orientation on Business Students (i) UC Makassar. This study uses quantitative methods and obtained a total of 52 respondents from UC Makassar students and owns a business. The analytical techn...
Accounting. BookkeepingHF5601-5689economics and businesssocial sciences
This research aims to analyze the influence of Relationship Marketing, Experiential Marketing, and Digital Payment on Customer Loyalty at Kopi Komunal in Mataram City. The data collection method used a questionnaire with a sample of 100 respondents. The analysis method used multiple linear regression analysis with the...
null Aditya Ivan · null Theresia Gunawan · null Istiharini
This study aims to analyze the comparative effectiveness of digital marketing and traditional marketing strategies at Honda dealerships in the Jabodetabek area. With the rapid advancement of technology, the marketing landscape has shifted significantly, requiring businesses to adapt and optimize their strategies to rem...
Abstract This research investigated digital marketing practices and the profitability of fast-food enterprises in developing economies. To accomplish the study’s objectives, three specific research goals were formulated to provide direction for the investigation. The research employed a survey approach, with a populati...
Despite studies suggesting that digital marketing practices have wide usage globally, there is currently no evidence in Kenya's fashion industry linking digital marketing tools to performance. This paper presented the findings on the influence of social media marketing, m-commerce, and website marketing as facets of di...
This thesis report outlines the research and development process involved in formulating a digital marketing strategy for the Fashion For You case company which operates as a small-sized entity catering to both B2B (business to business) and B2C (business to consumer) markets within the clothing fashion manufacturing s...
Service Business Managementcase studyInternetsocial media
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