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This study examines the relationship of digital marketing to purchase intention, and the relationship of digital marketing to purchase intention mediated by brand awareness. The digital marketing variable has 4 indicators, namely information recombination, accessibility, navigation interaction, and speed. The next vari...
The purpose of this study is to analyze the influence of the use of digital marketing on sales carried out at Sari Tani Agricultural Stores. Marketing has become one of the efficient ways for small and medium enterprises (SMEs) to optimize sales in line with the development of digital technology. This study uses a quan...
In the current digital landscape, digital marketing has emerged as a powerful force, gaining prominence due to its convenience and its ability to reach a diverse and expansive audience. Often synonymous with social media marketing, it has become a cornerstone in shaping consumer purchasing behavior. Social media empowe...
Digital marketing has become a key factor that determines the competitiveness and growth of small enterprises across the world. Within Uzbekistan, the phenomenal adoption of digital technologies, the growth of internet penetration, and the growing popularity social media platforms, have fueled a revolutionary change in...
In the age of globalization, digital marketing is an essential strategy for companies in all business sectors. While the literature highlights the effectiveness of digital marketing in the Business-to-Consumer (B2C) market, its adoption and performance in Business-to-Business (B2B) markets require further research. Thi...
Digital marketing has greatly changed the way students collect information and make choices about higher education overseas. This study examines the role of digital marketing in youth's decision-making process in the Ernakulam District of Kerala. The research uses the quantitative research design and the study used a s...
In today's digital era, the application of digital marketing is the main key in increasing the sales volume of various products, including ornamental corals. This research aims to find out how CV Rezky Bahari Makassar applies digital marketing to increase sales of ornamental corals. Through a qualitative approach of ex...
Digital marketing has proven to be an effective solution for boosting sales of fishery products by MSMEs in Biringkanaya District, Makassar City. This study aims to analyze the implementation of digital marketing strategies by MSMEs, measure their impact on sales growth, and identify the factors influencing their imple...
Technological changes affect decision-making, behavior, and the way humans communicate and act. The rapid development of digital technology has affected people's lives, especially in the world of marketing. The use of digital media in today's marketing activities has a major influence on the progress of a business. The...
Companies in every industry are depending more and more on digital marketing to engage with consumers, build their brand, and eventually advertise goods. Digital marketing is the process of reaching and interacting with online consumers utilizing digital channels such as search engines, social media, mobile devices, th...
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