Buscador de Tesis y publicaciones académicas

Digital Marketing, Customer Engagement, Supply Chain Agility, and Flexible Logistics as Capability Drivers of Dynamic Marketing Channel Performance: An Operations Management Perspective

Kanyarat Sukhawatthanakun

Pengaruh Digital Marketing terhadap Peningkatan Kinerja Pemasaran UMKM Pariwisata di Kabupaten Toba Indonesia

Dwita Soave Natio Marbun · Mariana Simanjuntak

Dilihat dari karakteristik wilayah Indonesia, UMKM sektor pariwisata menjadi salah satu pemegang peran penting dalam pertumbuhan di Indonesia. Akibat dari COVID-19 membuat para pelaku UMKM harus mencari cara agar tetap bertahan dan berkembang. Digital marketing merupakan salah satu soluai dalam meningkatkan pemasaran U...

Recent Trends in Digital Marketing: Integrating Gamification and Interactive Elements for Enhancing Digital Experience

Joshy Mathew · Akansha Mer · Shantanu Shekhar · Shweta Arora

Abstract Gamification in digital marketing signifies the strategic implementation of game-like elements such as challenges, badges, rewards and leaderboards into digital platforms to amplify customer engagement and loyalty. This study explores gamification advancements in digital marketing, focusing on trends, strategi...

Sustainable Marketing Strategies: Integrating Green Technology in Digital Marketing

Mani Tyagi · Shenki Tyagi

Abstract To: This paper explores the convergence of sustainable marketing and digital platforms, focusing on integrating green technology into digital marketing endeavors. By examining the intersection of these two domains, the paper aims to elucidate the potential of leveraging digital platforms to propagate environme...

Digital Marketing In Barbershop Business Growth Analisis

Mustopa, Said · Sugiyanto, Sugiyanto · Hermawan, Agus · Santoso, Setiadi · y 1 más

To be handsome is a needed that all the man want to be, because of that, all the man try a lot off think tobe perfect looking. Hairstylist is the one of way to be a perfect looking that all the man wanted. Barbershop is a kind of bussiness that focuss to make a person more handsome and neat looking than before. Today a...

Marketing Digital / Digital Marketing

Jiménez Zarco, Ana Isabel · Valor Martínez, María del Carmen

Digital marketing activities by Dutch place management partnerships: A resource-based view

Hagen, Daphne · Risselada, Anne · Spierings, Bas · Weltevreden, Jesse Willem Jochanan · y 1 más

In most shopping areas, there are place management partnerships (PMPs) that aim to increase the competitiveness of the area. Collective digital marketing activities, such as the adoption and update of collective websites and social media pages, provide opportunities in this regard. Currently, the extent to which digita...

Penyuluhan Digital Marketing Pada Masyarakat Desa Gunung Sari Kabupaten Bogor

Hany Maria Valentine · Bernadus Gunawan Sudarsono · Samuel Ramos · Sharyanto Sharyanto

The rapid development of social media has completely changed consumer behavior and also the Internet. Marketing strategies that can reach consumers through Internet usage channels, mobile devices, search engines and social media within the broadband Internet corridor are very much needed by business people. This market...

Digital marketing in Bangladesh : A comprehensive analysis of challenge and prospects

Shalauddin, Md

Digital marketing is a modern concept. Digital marketing is an alternate name for business or Trade. Traditionally we know business means seller and buyer will meet face to face at a place and buyer will buy some things and pay money hand to hand to seller. Digital marketing is an online-based business or web-based bus...

Kolaborasi Strategi Digital Marketing dalam Meningkatkan Kinerja Pemasaran Usaha Kuliner di Kota Malang

Rosadian, A. (Alfira)

This study aims to analyze the effectiveness of business collaboration through digital marketing strategies including social media marketing (SMM), influencer marketing and video marketing as digital marketing strategies in supporting the marketing performance of culinary businesses in Malang City. The research method...