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98.214 resultados para «marketing digital»

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Artículo 2024 Acceso abierto Revisado por pares

Pengaruh Video Pembelajaran Digital Marketing terhadap Pemahaman Berwirausaha Bagi Warga Belajar Disabilitas Daksa di PKBM Rumpun Aksara

Dedy Ariyanto · Partiwi Ngayuningtyas Adi · Redita Berliana Ramadhani

Penggunaan video pembelajaran digital marketing yang dikembangkan dalam program vokasi kewirausahaan menjadi solusi bagi warga belajar disabilitas daksa yang mengalami kesulitan dalam memahami materi digital marketing dikarenakan metode pembelajaran yang monoton. Sehubungan dengan penelitian yang dilaksanakan, rumusan...

social sciences education
  • IPM2KPE
  • DOI: 10.31539/joeai.v7i1.9420
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Artículo 2023 Acceso abierto Revisado por pares

Big Data for Enhancing Customer Experience in Digital Marketing

null Dr. Alexander Brown

In the digital age, marketing strategies have evolved significantly with the advent of Big Data technologies. Digital marketing leverages vast amounts of consumer data to gain insights into customer preferences, behaviors, and purchasing patterns. By utilizing Big Data analytics, businesses can create personalized and...

  • International Study Counselor
  • DOI: 10.71465/ajbd780
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Artículo 2025 Acceso abierto

Strategic Superiority of Digital Marketing in the world Modern Business Environment

Dr. Dilli Samadhi1, Maqsudha S2

Abstract: This article explores the various advantages that digital marketing holds over traditional marketing. It focuses on aspects such as cost efficiency, precise audience targeting, real-time result tracking, interactive communication with customers, and the ability to operate on a global scale. The article emphas...

economics and business social sciences
  • Zenodo
  • DOI: 10.5281/zenodo.15640432
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Publication 2024 Acceso abierto

THE IMPORTANCE OF USING TRADITIONAL AND DIGITAL CHANNELS IN THE PROMOTION OF HIGHER EDUCATION SERVICES

Musaev, B.Sh.

Promotion of higher education services based on digital technologies, using the latest digital technologies to provide educational services to actual consumers (students, their parents, professors, administrators and other partners) and potential consumers (applicants and their parents) , employers, etc.) is to deliver...

4. Education social sciences education
  • Zenodo
  • DOI: 10.5281/zenodo.10650329
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Artículo 2025 Revisado por pares

RESEARCH ON THE IMPACT OF DIGITAL MARKETING ON COSMETIC PURCHASING BEHAVIOR OF CUSTOMERS IN HANOI

null Nguyen Thi Hong Nhung*, Pham Xuan Hoa · null Nguyen Thi Thu Huong

This study aims to analyze digital marketing factors that affect customers' cosmetics purchasing behavior in Ha Noi City. Through conducting online and offline, the authors collect information of 256 customers about "the impact of digital marketing on customers' cosmetics purchasing behavior in Ha Noi City". The result...

economics and business social sciences
  • Hanoi Open University
  • DOI: 10.59266/houjs.2025.558
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Artículo 2021 Revisado por pares

The mediating effect of customer sociability on the relationship between digital marketing and customer engagement

Faraj Aldaihani, Faraj Mazyed

The focus of the current study is to highlight the impact of digital marketing on customer behaviour. It was hypothesised that mobile marketing and social media marketing have significant effects on customer engagement through customer sociability using a sample of university students. The sample of this study consists...

330 economics and business social sciences 650
  • Inderscience Publishers
  • Malaysia
  • English
  • DOI: 10.1504/ijbex.2024.141320
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Artículo 2022 Acceso abierto Revisado por pares 1 cita

The Effect of Online Marketing Mix, Online Product Representation, and Digital Content Marketing on the Marketing Performance of MSMEs in NTB Mall Mataram during the COVID-19 Pandemic

Athar, Handry Sudiartha · Basuki, Prayitno · Mulyono, Lalu Edy Herman

In today's technological era, marketers and entrepreneurs need to know that many digital variables determine marketing performance. This study aims to assess the effect of the online marketing mix, online product representation, and digital content marketing on the marketing performance of MSMEs NTB Mall Mataram in the...

Economics economics and business social sciences JEL Classіfіcatіon: M31
  • Publishing Center Dialog
  • DOI: 10.22178/pos.86-5
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Artículo 2023 Acceso abierto

What are the Impacts of Digital Technologies on Marketing Strategies

, Austin753

Marketing tactics are being transformed by digital technologies. Digital technology are enabling marketers to develop more individualised and targeted campaigns by providing real-time communication with clients and prospects. Additionally, digital technologies are assisting marketers in optimising their efforts for opt...

media and communications digital marketing, the best digital marketing strategies, social sciences
  • Zenodo
  • DOI: 10.5281/zenodo.7566069
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Artículo 2025 Acceso abierto Revisado por pares 1 cita

Determining Marketing Performance Product Innovation and Digital Marketing

Asti Marlina · Lucky Hikmat Maulana · Hanif Zaidan Sinaga · Jihan Fadhila · y 1 más

In the digital era, product innovation and digital marketing are vital for enhancing the marketing performance of fashion Micro, Small, and Medium Enterprises in Bogor City, where competition is intensifying. This study aims to examine the influence of product innovation and digital marketing, particularly through soci...

economics and business social sciences
  • Institut Bisnis dan Informatika Kesatuan
  • DOI: 10.37641/jimkes.v13i4.3431
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Artículo 2023 Acceso abierto Revisado por pares 1 cita

The Effectiveness of Digital-Based Marketing Science Teaching Innovation

B.M.A.S. Anaconda Bangkara · Eka Hendrayani · Cahyani Pratisti · null Rudianto · y 1 más

This research emerged in response to the challenge of improving students' academic success in marketing science. With the development of digital technology, digital-based teaching methods are considered as potential innovations to enrich the learning experience. The main objective of this study is to evaluate the effec...

4. Education languages and literature social sciences humanities and the arts
  • Universitas Pendidikan Ganesha
  • DOI: 10.23887/ijssb.v7i4.68188
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Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

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