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Com o surgimento e a potencialização dos meios digitais, as entidades empresariais têm, atualmente, a capacidade de utilizarem ferramentas de marketing totalmente personalizáveis. O investimento nas ferramentas do marketing digital permite às empresas estabelecer relacionamentos duradouros e relevantes com o seu públic...
Through an applied study in the Wasit Education Directorate, this study seeks to investigate how investing in digital marketing tools supports educational quality. Given the rapid pace of digital transformation, educational institutions now need to implement digital strategies that improve communication between parents...
The trends of traditional marketing are evolving with the growing boom of technology. Digital marketing practices are becoming familiar to brands and businesses that are aiming to promote their products by applying digital marketing practices (Tiago & Veríssimo, 2014, 4). This impacts directly the consumer purchasing d...
social mediacustomer satisfactionsocial sciencesconsumer behaviour
Healthcare services play an important role in ensuring the welfare of the community, with hospitals and clinics striving to provide high-quality and professional medical services. Amidst increasing competition in the healthcare sector, especially in specialized hospitals, brand loyalty is crucial to maintaining a stron...
This study explores the challenges and solutions associated with digital marketing in India. It examines the barriers faced by businesses, such as limited digital literacy, infrastructural gaps, and regulatory concerns, while highlighting the opportunities brought by the rapid adoption of digital technologies and incre...
This paper explores the complexities of a dynamic, rapidly evolving landscape in the field of digital marketing. The identified challenges include evolving consumer behavior, privacy and security concerns, multi-channel integration, artificial intelligence and automation, influencer marketing and social media, and meas...
In this article, we discuss how digital marketing is important to small businesses based on our survey. We will see factors that help small businesses increase their sales without spending a big amount of resources as businesses did. What are the privileges of digital marketing in the the technologies era and what are...
This article focuses on the main directions and approaches to the introduction of digital marketing technologies in the activities of service providers, based on the importance of digital platforms and the model of their introduction. Scientists of our country have also conducted a number of studies on this issue, most...
The purpose of the article is to analyze the impact of digital marketing tools on the modern jewelry market. The article examines the transformation of consumer behavior under the influence of digital communication channels, examines the effectiveness of various online tools (social networks, content marketing, targete...
The purpose of this thesis report was to conduct marketing research for the case company Caramel Cozy Creations, a micro business in Finland, operating in the niche market of artisanal handicrafts goods. The objective was to provide the commissioner with the necessary knowledge required to create a digital marketing st...
social mediaeconomics and businesssocial sciencesmarketing
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