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null Rahmatika Amalia Pawestri · Raden Roro Ratna Roostika
Brand awareness is essential for building consumer trust in a company’s products or services through effective marketing strategies. This study examines the implementation of digital marketing media strategies to build brand awareness at PT Syncore Indonesia, particularly SyncoreBLUD. A qualitative approach was applied...
Rančnik, Martina · Perkušić Malkoč, Danijela · Borovac Zekan, Senka
The development of techniques and technology and the advent of the Internet have changed how we live and conduct business today. Companies’ marketing activities have also changed, and today, we are discussing digital marketing applied by all successful companies that want to grow, develop, and be competitive in the mar...
Abstract This systematic review examines the influence of technological infrastructure and perceived organizational usefulness on digital marketing adoption in Ethiopian banks, applying PRISMA methodology to synthesize peer-reviewed research from 2020 to 2025. Findings reveal that reliable internet connectivity, platfo...
The current article concentrates on the key conceptual aspects of digital marketing technologies as well as digital technologies in general. Meanwhile, the article studies key elements of digital marketing technologies utilized in garment, apparel, textile companies and draws attention to digital marketing technologies...
This study analyzes the impact of digital marketing on market penetration, with a specific focus on the insurance industry in Uganda. Through qualitative research utilizing semi-structured interviews with industry experts, this research examines how digital marketing strategies influence market penetration and business...
Anna A. Bessarabova · Alina A. Krivonos · Natalya I. Morozova
This article examines innovative marketing solutions that facilitate the development of digital ecosystems. It analyzes new approaches to consumer engagement based on personalization, interactivity, and the creation of a value proposition integrated into the digital environment. Particular attention is paid to the role...
Nugroho Adhi Santoso · Bangkit Indarmawan Nugroho · Aang Alim Murtopo · Sarif Surorejo · y 1 más
Digital marketing is promotional activities and market search through the media digitally online by utilizing various means such as social networks. The aim of this research is to increase knowledge and skills about digital marketing, especially social media, for Small and Medium Enterprises (SME) business people to in...
economics and businesssocial sciences8. Economic growth
In order to increase economic growth, a country needs to strengthen the MSME sector, one of the ways is by transforming into the digital world. Digital marketing is currently important for the business world. Because digital marketing can increase buying interest easily, on target and cost-effectively. The purpose of t...
As the global marketplace becomes increasingly digitalized, understanding the dynamics of consumer behavior in rural areas is crucial for marketers aiming to bridge the urban-rural digital divide. The objectives of the study include analyzing digital engagement patterns in the rural areas of the National Capital Region...
2. Zero hungereconomics and businesssocial sciences11. Sustainability
This study aims to expand the understanding of digital marketing among Micro, Small, and Medium Enterprises (MSMEs) by utilizing social media. In today's digital era, social media has become one of the effective channels for promoting products and services. Adequate knowledge of digital marketing strategies can support...
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