Buscador de Tesis y publicaciones académicas

Sosialisasi Penerapan Digital Marketing Sebagai Optimalisasi Penjualan Berbasis Technorpreneur Pada Smk Negeri 7 Pandeglang

Sela Novitasari · Indar Riyanto · Fitto Ferdian Aprilyani · Olga Nur Fira Handayani

Digital marketing merupakan kegiatan pemasaran ataupun promosi melalui media internet ataupun digital secara online. Tujuan dari kegiatan pengabdian kepada masyarakat ini ialah untuk memberikan pemahaman mengenai peran digital marketing dalam upaya meningkatkan penjualan produk UMKM yang berdampak pada kesejahteraan ma...

Exploring the Landscape of Digital Marketing in Albania: Insights from Local Companies

Vaeld Zhezha · Blerim Kola · Anca Mihaela Melinceanu

Digital marketing is an important form of promotion and the promotion itself is one of the 4 elements of the marketing mix, which is about communication or otherwise, the exchange of information between buyers, beneficiaries, the public in general on the one hand and sellers or providers on the other hand. Digital mark...

Digital Marketing Strategies for Travel and Accommodation in India

Md Gauhar Hasnain

Abstract The evolution of the internet has significantly transformed advertising, introducing digital marketing as a powerful tool for businesses to connect with consumers and analyze their preferences in real time. Unlike traditional methods, digital marketing leverages interactivity and data-driven insights, enabling...

Introduction to Youth Marketing to Digital Natives

Wided Batat

Seminar Digital Marketing untuk Mendorong Inovasi Strategi Pemasaran pada UMKM

Huswatun Hasanah · Bela Nofiyanti · Cinta Tasya Salsa · Indah Tri Wahyuni · y 1 más

In the current digital era, digital marketing has become a vital tool for the development of business The digital marketing seminar was held as an effort to increase the knowledge and skills of Micro, Small and Medium Enterprises (MSMEs) players in optimizing digital technology to expand market reach and increase sales...

Penerapan Digital Marketing dalam Meningkatkan Penjualan UMKM “Rumah Mutiara Cake” di Kecamatan Bengkalis

Anita Rahayu Silalahi · null Bustami Bustami

The implementation of digital marketing through social media has proven effective in increasing product sales and visibility, particularly for small businesses such as Rumah Mutiara Cake MSMEs. Digital marketing strategies not only focus on boosting sales but also play a key role in building an active community, expand...

Digital Marketing Analysis on UMKM Snacks

Meidytha Puti Sabrina · Muji Gunarto · Sulaiman Helmi

This study aims to analyze the application of digital marketing in micro, small, and medium enterprises (MSMEs) within the snack food sector, and its impact on business performance. Using a qualitative method with in-depth interviews, observations, and documentation study, this research explores the digital marketing s...

BASICS OF DIGITAL MARKETING TECHNOLOGIES WITHIN THE CONTEXT OF GARMENT, KNITTING TEXTILE ENTERPRISES

Aliev, Abdulaziz

This article focuses on key aspects of digital marketing technologies, particularly their use by micro, small and medium enterprises, including social media, search engine optimization (SEO) and search engine marketing (SEM). It also examines selected conceptual digital marketing tools used by garment and textile enter...

SOSIALISASI KONTEN DIGITAL UNTUK MENDUKUNG PROSES PEINGKATAN KINERJA DALAM ENGEFEKTIFKAN MANAJEMEN

Hery Fadly

Lesunya perekonomian daya beli masyarakat sebagai dampak pandemic saat ini juga menjadi tantangan terbesar bagi pelaku usaha Desa Bone. Untuk itu Digital Marketing dapat digunakan sebagai salah satu solusi dalam menarik pembeli. Permasalahan berikutnya yang muncul adalah belum meratanya pengetahuan dalam penerapan Digi...

Improvement of marketing strategies for small and medium-sized businesses entering the european market in the conditions of digitalization

Hanna Pysarevska · Mykola Pysarevskyi · Artem Melnikov

The article aims to substantiate the theoretical foundations and practical approaches to improving marketing strategies for small and medium-sized businesses entering the European market in the conditions of digitalization. The research applies methods of analysis, synthesis, comparison, generalization, system, and str...