Buscador de Tesis y publicaciones académicas

Optimizing Digital Marketing Campaigns using Artificial Intelligence (AI) and Social Media Analytics: A Comparative Study of Machine Learning Algorithms

Mr. Mohd Talha

The evolution of digital marketing has been significantly influenced by advancements in Artificial Intelligence (AI) and Social Media Analytics (SMA). Businesses are leveraging AI-driven solutions to enhance customer engagement, optimize ad spending, and improve campaign effectiveness. This paper presents a comparative...

РОЛЬ МАРКЕТИНГОВОГО АУДИТУ У ФОРМУВАННІ ЕФЕКТИВНОЇ ЦИФРОВОЇ КОМУНІКАЦІЙНОЇ СТРАТЕГІЇ

Autoría no especificada

The article examines the application of marketing audits as strategic instruments for the development and optimization of digital communication strategies in contemporary organizations. A marketing audit is interpreted as a comprehensive, systematic, independent, and periodic examination of an organization’s marketing...

FROM TRADITIONAL TO DIGITAL MARKETING: ANOMALIES AS PARADIGM SHIFT INDICATORS

Tetiana Zavalii

This article investigates the formation of the digital marketing paradigm through the lens of Thomas Kuhn's theory of scientific revolutions. The research provides specific examples and analyzes selected anomalies that emerge during the digitalization of marketing activities, which cannot be adequately explained within...

The Role Of Product Innovation And Marketing Performance In Enhancing Competitive Advantage In Micro, Small, And Medium Enterprises (MSMEs) In The Fashion Sector

Indriyani, Ratih · SHAN, JAMES ALBERT

MSMEs engaged in the fashion sector must have a competitive advantage in overcoming business competition. Competitive excellence cannot be separated from the role of product innovation, digital marketing, and marketing success. This study aims to analyze the influence of product innovation on competitive advantage thro...

Digital marketing strategy in the Finnish wine industry

Dong, Tien

In the context of the Finnish wine market, the country-specific legislation on alcoholic products marketing is seen to be strict and ambiguous, especially for social media marketing in terms of user-generated content. Although the wording of the law indicates a total ban on alcohol marketing on social media, the govern...

"The Future of Online Growth with Smart Digital Marketing Strategies in 2026"

Sanbrains Seo

"In today\u2019s fast-changing online world, businesses need strong digital strategies to stay competitive. Customers search online before making decisions, and search engines now focus more on user experience and helpful content. In 2026, companies must focus on quality marketing methods instead of outdated SEO tricks...

Rezension „B2B Digital Marketing Playbook“

Christian Leyh

The Influence Of Digital Marketing And The Use Of Digital Wallets On Consumer Behavior On Ecommerce Platforms

Refi Nabilah Royadi · M Ramaddan Julianti · Saepul Nazar

This study aims to analyze the influence of digital marketing and digital wallet usage on consumer behavior within e-commerce platforms. The research is motivated by the rapid digitalization of transactions and the growing importance of digital marketing strategies and payment technologies in shaping consumer decision-...

STRATEGI PENJUALAN MAKANAN MELALUI MEDIA DIGITAL: GOFOOD, GRABFOOD DAN SHOPEEFOOD

Fajriyah Salsabila Halim · Rafika Rahmawati · Siti Mardiah

The purpose of this community service is to help overcome the problem for MSME actors to use digital applications in developing their business as well as a means to promote through digital marketing. Various digital marketing strategies through digital applications, including Gofood, Grabfood and Shopeefood. The method...

ГЛОБАЛЬНІ ТЕНДЕНЦІЇ РОЗВИТКУ МАРКЕТИНГУ ЯК ІНСТРУМЕНТУ УПРАВЛІННЯ В УМОВАХ ЦИФРОВОЇ ТРАНСФОРМАЦІЇ

Autoría no especificada

The article provides a comprehensive analysis of global trends in marketing development in the context of the digital transformation of the economy. It substantiates the changing role of marketing within the management systems of modern enterprises. It is demonstrated that, under the influence of digital technologies,...