Buscador de Tesis y publicaciones académicas

Digital Marketing Strategies and Millennial Consumer Behavior A Multi-Criteria Decision Approach using VIKOR Method

Autoría no especificada

Millennials, or Generation Y, represent a key demographic segment in the development of online shopping. Their internet purchasing habits and brand engagement significantly influence digital marketing strategies. This paper explores millennial preferences and evaluates the effectiveness of key marketing techniques such...

THE ROLE OF DIGITAL MARKETING IN REVOLUTIONIZING THE TOURISM INDUSTRY OF UZBEKISTAN

Kholieva, Albina

Digital marketing has emerged as a powerful tool for transforming the landscape of the tourism industry globally, offering unparalleled opportunities for destination promotion, visitor engagement, and industry growth. This article explores the pivotal role of digital marketing in revolutionizing the tourism industry of...

Influence of Digital Marketing, Product Quality, and Price on Ando Product Purchase Decisions

Karima Nabila Yulia Rahmawati · Mas Oetarjo

This study aims to examine the influence of digital marketing, product quality, and brand price on the purchasing decisions of Ando products. The method used is a quantitative survey. The results of the study indicate that all three variables have a significant effect on purchasing decisions, both partially and simulta...

DIGITALIZATION OF ENVIRONMENTAL MARKETING: ITS IMPACT ON CONSUMER BEHAVIOR AND BRAND TRUST

Yana Salo · Maksym Kochevoi

The article examines the impact of the digitalization of environmental marketing on consumer behavior and the formation of brand trust in the context of digital transformation and the increasing importance of sustainable development. The relevance of the study is determined by the growing significance of environmental...

Digital Marketing vs. Traditional Marketing

Vera Gelashvili

Digitalisation has caused important changes that have affected people's lives on a social, economic, or personal level. These changes have affected both business and society in general. Therefore, companies had to adopt different strategies to reach with their users, since traditional methods were no longer effective i...

Komunikasi Pemasaran Digital pada Brand SCH Melalui Instagram

Marwa Salsabila Anshory · null Mochammad Rochim

Abstract. Digital marketing communication is a goal of activities carried out for branding and promotion to achieve the desired goals through technology and the internet, one of which is social media. Social media is currently used widely by brands and businesses to promote or interact with consumers, with all its adva...

Research trends in digital marketing and data-driven marketing: A bibliometric analysis

Kara, Tugce Acar · Orman, Ferhat

The accelerated development of digital technologies and the Internet stimulates the transition from the traditional to the digital model of marketing. The study presents a bibliometric analysis to examine international publications in the field of digital marketing (DM) and data-driven marketing (DDM) with a holistic a...

Assessment of Digital Marketing Skills Acquired for Digital Marketing Activities Among Business Education Students in Universities in Bayelsa State

ABITE, Emmanuella Nwanemi · DAMBO, Isabella Boma

Abstract This study assessed the digital marketing skills acquired for digital marketing activities among Business Education students in universities in Bayelsa State. Two research questions guided the study and two null hypotheses were tested at 0.05 level of significance. The study adopted the descriptive survey rese...

Transforming Sports Business with Digital Marketing

Brandon Mastromartino · Hannah H. Bo · Troy T. Zhao · James J. Zhang

Digital Marketing

BABLI

The digital revolution has fundamentally altered how businesses interact with customers. Because of the Internet, a customer may research prices based on prevailing viewpoints and even even set them. Digital technology advancements have paved the way for the creation of the cyber-consumer and the cyber-business. The de...