Buscador de Tesis y publicaciones académicas

Marketing Digital / Digital Marketing

Fernández del Hoyo, Alfonso Pedro · Valor Martínez, María del Carmen

STRATEGI MANAJEMEN PEMASARAN DIGITAL UNTUK MENINGKATKAN DAYA SAING UMKM DI ERA EKONOMI DIGITAL

Permana Angga Ade · Abdul Wahid · Dedy Wijaya Kusuma · Ahmad Sauqi · y 2 más

This research aims to examine effective digital marketing management strategies to enhance the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the digital economy. Using a mixed-methods approach (qualitative and quantitative), it identifies best practices and obstacles MSMEs face in implementing digi...

TOURISM SERVICES MARKETING TOOLS

G. A. Bohatyryova · V. V. Barabanova

Objective. The objective of the present article is to study the possibilities of marketing tools in terms of digitalization of society and the market of tourist services in Ukraine; to identify opportunities for the implementation of digital marketing methods in the new economy. Methods. The theoretical and methodologi...

ЦИФРОВИЙ МАРКЕТИНГ: ОСОБЛИВОСТІ, ІНСТРУМЕНТИ, ТЕНДЕНЦІЇ РОЗВИТКУ В СУЧАСНОМУ СВІТІ

Autoría no especificada

In modern conditions of information society development and globalization, means and directions of influence on existing and potential consumers change exceptionally quickly. One of the most effective and successful tools for influencing the company's target audience is digital marketing technologies, which can collect...

Design and develop an online digital marketing course to enhance Thai manufacturing MSME’s digital marketing capabilities

Sukontip Wongpun · Nachayapat Cuijten · Sureerut Inmor · Rungsan Suwannahong · y 1 más

This study aims to: (1) analyze the need for digital marketing capabilities in Thai MSME; (2) develop an online digital marketing course; and (3) enhance Thai MSME’s digital marketing capabilities, particularly in Thailand’s manufacturing sectors. The survey was conducted using questionnaires distributed to a sample gr...

A Importância do Marketing Digital nas Organizações Não Governamentais

Abreu, Madalena · Costeira, André · Silva, Gabriel · Neto, José · y 1 más

Este artigo examina a importância do marketing digital nas ONGs, destacando a Save the Children e a WWF. Ambas são estudadas pela competência que demonstram no uso estratégico do marketing digital em causas humanitárias e ambientais. A comparação entre estas duas organizações explora tópicos como as adaptações do marke...

PELATIHAN DIGITAL MARKETING UNTUK MENINGKATKAN KOMPETENSI GURU DAN SANTRIPRENEUR MENGHADAPI INDUSTRI ERA 4.0

Antika Zahrotul Kamalia · Hemdani Rahendra Herlianto · Wiyarno Wiyarno

Abstrak: Di era Revolusi Industri 4.0, adaptasi teknologi digital sangat penting, terutama di sektor pendidikan dan kewirausahaan. Pelatihan digital marketing dalam program pengabdian masyarakt pemula bagi guru dan santripreneur di Pondok Pesantren Riyadlul Jannah Cikarang bertujuan meningkatkan kompetensi mereka dalam...

Strategi Digital Marketing Menurut Perspektif Islam dalam Meningkatkan Volume Penjualan UD Gebyok Sekarjati Jepara

Muhammad Sirojul Munir · Muhammad Husni Mubarok

AbstractThis research describes the analysis of digital marketing strategies according to an Islamic perspective in increasing sales volume at UD Gebyok Sekarjati Jepara by maximizing digital platforms and using segmenting, targeting, and positioning (STP) marketing strategies. This research uses qualitative research m...

Pengaruh Pemasaran Digital Terhadap Peningkatan Penjualan dan Loyalitas Pelanggan (Studi Kasus dalam Brand Somethinc)

null Carissa Maulidya Putri Hidayat · Ribbi Aliya Delinda

This study analyzes the impact of digital marketing on sales growth and customer loyalty in the Somethinc brand. Using a quantitative method with a sample of 103 respondents, the study found that digital marketing significantly contributed 50.8% to increased sales and customer loyalty. Marketing strategies such as soci...

The role of digital orientation and market orientation in generating marketing capability in SMEs

Joensuu-Salo, Sanna

Marketing capability is a valuable resource for a firm, and it has a role in firm performance and new product development. Thus, firms with high marketing capability test and introduce innovations to the market, outperforming firms with low marketing capability. Digitalization has however transformed the ways firms cre...