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The aim of the article is to assess the prospects of digital marketing in the context of sustainable entrepreneurship on the Internet based on the best practices of the European Union and the United States and to analyze digital marketing trends in regional and global dimensions. The paper analyzes digital marketing tr...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
The problems currently being faced by UMKM in Tasikmalaya Regency are lack of stability, low income and hampered competitiveness. One of the main causes is the lack of use of digital marketing in marketing their products. Business actors have not been able to formulate marketing strategies that suit the specified targe...
Olusegun Matthew Awotunde · Ola Olusegun Oyedele · Aregbeshola Rafiu Adewale
The ever-evolving digital marketing landscape has continuously adapted to technological advancement, consumer behaviour and ecosystem trends. The 21st century marketplace needs traditional marketing practices, and digital platforms to ensure the actualisation of their growth and development in the ecosystem. The study...
9. Industry and infrastructureeconomics and businesssocial sciences1. No poverty
PT SS is an Indonesian electricity provider that has been in operation for over 25 years. PT SS has a primary client in the utilities industry. In 2018, the government implemented a regulation that decreased the company’s revenue. In order to boost revenue, market penetration must be increased. With digital marketing,...
Customer Journey, Digital Marketing, RACE frameworkeconomics and businesssocial sciences
null Suryanto Suryanto · null Haris Saputro · null Defi Pujianto · null Kadarsih Kadarsih · y 3 más
In the current era of digitalisation, digital marketing skills are crucial across various fields, especially in education. Teachers need to have knowledge and skills in digital marketing to support the promotion and branding of schools. SMP PGRI 3 Baturaja, a private school, faces competition in attracting new students...
Background: Digital marketing is rapidly growing in India, driven by its large population of mobile users and social media enthusiasts. Indian businesses view digital marketing as an essential technique for their success. However, farmers in Haryana, like many other states across the country, are not fully utilizing it...
null Muhammad Owais · null Sohaib Uz Zaman · null Syed Hasnain Alam
Introduction: The rapid evolution of digital media has compelled businesses to adopt digital marketing strategies to enhance brand image, foster consumer engagement, and ensure customer loyalty. This study examines the impact of digital marketing strategies on brand image, consumer engagement, purchase intention, and l...
The chapter on “Digital Marketing Strategy” provides a comprehensive guide for creating effective digital marketing roadmaps aligned with business objectives. It emphasizes the importance of clarity and precision in setting objectives, adopting the SMART framework (Specific, Measurable, Achievable, Relevant, Timebound)...
Digital Marketing refers to a series of online marketing and product sales techniques used to advertise goods and services through various digital platforms. This requires the use of technology, digital channels and social media as a platform to reach audiences or targets, build brand awareness or brand image, and gene...
economics and businesssocial sciences8. Economic growth
Lim, Kah Boon · Tan, Veronica Wan Juan · Yeo, Sook Fern · Tan, Cheng Ling
In today’s digital age, digital marketing has become an integral part of our daily lives. The internet, mobile applications, social media and other digital communication tools have become ubiquitous and are used by billions of people worldwide. This study aimed to investigate the factors that affect consumer purchase d...
HF5410-5417.5 Marketing. Distribution of products9. Industry and infrastructureeconomics and businesssocial sciences
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