Buscador de Tesis y publicaciones académicas

USING MODERN TECHNOLOGY TO IMPROVE MARKETING IN BUSINESS.

Zokirov, Ulugbek

integrated marketing communications (imc), communication strategy, digital technologies, customer engagement, atl, btl, crm, big data, artificial intelligence (ai), marketing 5.0, business process automation, advertising, public relations, sales promotion, interpersonal communication, organizational methods, legal tool...

Customers' acceptance of digital marketing techniques: the impact of search engine, e-mail, and social media marketing

Anber Mohammad · Mohammad Eldahamsheh · Hanan Almomani · Ali Al Quran · y 2 más

The logic of media transformation under digital empowerment: How does digital marketing affect firm performance?

Weiguang Zhao · Nisha Wang

Digital marketing in community-based enterprises: A systematic literature review and research agenda

Tran, Thi Thuy Sinh · Németh, Nikoletta · Sarker, Md. Sadrul Islam

Community-based enterprises (CBEs), which provide advantages to local communities, are widely promoted in developing countries. This paper examines the empirical research on digital marketing, a vital marketing strategy for the sustainable development of CBEs. An extensive and systematic search utilizing clear inclusio...

Digital Based Marketing Literation for Family Based MSME’s

Nurul Hilmiyah · Aulia Keiko Hubbansyah · Yuli Ardianto · Safitri Siswono · y 4 más

Digital marketing is a strategy that utilizes technology and online media to introduce products to consumers. In the ever-evolving digital era, the use of technology-based marketing concepts is an opportunity for micro, small, and medium enterprises (MSMEs) to increase competitiveness and contribute to the economy. Soc...

Digital Marketing and Moderating Effect of Digital Skills on Smes' Success in an Emerging Market (Vietnam)

Ngo Giang Thy

The Effect of Digital Marketing Transformation Trends on Consumers’ Purchase Intention in Textile Industry (B2C Business): The Moderating Role of Brand Awareness

null Danish Ahmed Siddiqui · null Fakhre Alam Siddiqui · null Syed Muhammad Zia UL Islam Rizvi

This study examines how trends in digital marketing transformation influence consumer purchase intentions within B2C textile businesses. The study's findings offer significant insights for decision-makers and managers, illustrating how digital marketing influences consumers' perceptions and purchase intentions. This an...

Digital Marketing Strategies and Competitive Advantage among Tourism-Based Microenterprises

null Elinda Novita Dewi · null Alfa Rohmatin · null Ayu Ambarwati

The increasing digitalization of tourism markets has intensified competition among tourism-based microenterprises, requiring strategic use of digital marketing to achieve and sustain competitive advantage. Despite widespread adoption of digital tools, empirical evidence explaining how digital marketing strategies trans...

Marketing Strategy with Social Media Marketing, Viral Marketing, Gimmick Marketing, and Influencer marketing.

Yoesoep Edhie Rachmad

Yoesoep Edhie Rachmad's book, "Marketing Strategy with Social Media Marketing, Viral Marketing, Gimmick Marketing, and Influencer Marketing," published in 2024, provides a comprehensive guide to modern marketing techniques that leverage the power of digital platforms to reach and engage audiences effectively. This book...

The Role Of Digital Marketing In Traditional Market Competitiveness Of Sokobanah Daya MSMES

null Muh Rizal Muhaimin Romadhoni · null Desy Bariyyatul Qibtiyah

The development of digital technology has changed marketing patterns and consumer behavior; however, not all business sectors, including traditional markets, are able to adapt to these changes. This study analyzes the implementation of digital marketing among MSMEs in the Sokobanah Daya Traditional Market and its impac...