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A Figura representa as confluências entre o Marketing Digital e Marketing Científico Digital no contexto ASEO, onde elementos de marketing digital convergem aos elementos de marketing científico, por caminhos que se entrelaçam em estratégias e ações específicas, perfazendo-se em caminhos possíveis no processo construti...
ASEOsocial sciencesdigital marketingother social sciences
Over recent decades, digital innovations in product creation, communication, and marketing have gained significant attention in research and decision-making across businesses of various scales. Technological advancements have greatly influenced corporate marketing strategies, consumer purchasing behav-ior, and market s...
This research investigates the impact of digital marketing on business growth and consumer behavior in the rural Khandesh region of Maharashtra, India. Three key hypotheses were examined: the support of digital marketing for rural business growth, the relationship between digital marketing and customer satisfaction, an...
Digital marketing has revolutionized the way businesses interact with customers, providing a platformfor personalized, real-time engagement and driving business growth. This paper explores the concept of digitalmarketing, its importance, and its various channels, including search engine optimization (SEO), pay-perclick...
In today’s world, digital technologies has transformed the way businesses communicate, engage, and build relationships with customers. Digital marketing has emerged as one of the most powerful tools for organizations and helps it to reach wider audiences, improve brand visibility, and achieve sustainable growth. The us...
The five sections of this book covered some key trends evident in the Digital Marketing (DM) and Communication field: Data analytics and measurement, Digital transformation and innovations in marketing, Customer experience and (the merging of digital and physical) servicescapes, Ethics and privacy in digital marketing,...
markkinointieconomics and businesssocial sciencesDigital Business and Economy (focus area)
Studies on business strategy analysis using digital marketing are quite a lot done for large company loci. But the study of business strategy analysis using digital marketing for MSMEs is still growing. This study aims to analyze business strategies using digital marketing for MSMEs after the COVID-19 pandemic. The res...
economics and businesssocial sciences3. Good health
Asus, as the world's leading manufacturer of computer motherboards and laptops, its subsidiary brand ROG has faced the challenge of declining profit growth in recent years. In today's world, digital marketing is already the key to growth. ROG has shown different digital marketing strategies in different regions. This a...
In today's extremely competitive business environment, digital marketing has evolved into an essential component that must be present for an online retailer to achieve success and sustain development. The purpose of this research is to investigate successful digital marketing methods for online retailers, with a partic...
Digital marketing, Online, Merchants, Strategies, Businesseconomics and businesssocial sciences12. Responsible consumption
This research aims to analyze the influence of digital marketing on marketing performance and product innovation, analyze the influence of product innovation on marketing performance, and analyze the influence of digital marketing on marketing performance through product innovation in food and beverage processing msmes...
9. Industry and infrastructureeconomics and businesssocial sciences
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