Buscador de Tesis y publicaciones académicas

Artículo 2022 Acceso abierto Revisado por pares

PELUANG DIGITAL MARKETING DALAM KEBANGKITAN PARIWISATA DI INDONESIA

Dewi, Irra Chrisyanti · Soediro, Moses · Ricky Sondak, Michael

The purpose of this study is to explore digital marketing opportunities for tourism in Indonesia, which is motivated by the development of tourism in Indonesia, especially the increase in tourist visits and statistics in the digital era. Integrative literature review is the method used in this research and content anal...

economics and business social sciences

• Universitas Sam Ratulangi
• DOI: 10.35794/jmbi.v9i2.43938

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Conjunto de datos 2026 Acceso abierto

Dataset Digital Transformation and the Application of Artificial Intelligence in Digital Marketing

Rumangkit, Stefanus

Dataset Bibliometriks about Digital Transformation and the Application of Artificial Intelligence in Digital Marketing

engineering and technology

• Zenodo
• DOI: 10.5281/zenodo.18206838

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Artículo 2024 Acceso abierto Revisado por pares 10 citas

Sustainable Marketing in the Digital Age: A Systematic Review of the Latest Strategies and Tactics

Erni Widiastuti · Sukesi Sukesi · Sarsiti Sarsiti

This literature review describes the latest developments in the field of Sustainable Marketing in the Digital Age, focusing on a systematic review of the latest strategies and tactics used by companies in meeting the demands of consumers who are increasingly aware of environmental and social issues. In an ever-evolving...

9. Industry and infrastructure economics and business social sciences 11. Sustainability

• STIE AAS Surakarta
• DOI: 10.29040/ijebar.v8i1.12158

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Conjunto de datos 2024 Acceso abierto

Examining the Digital Marketing Techniques Affect for The Purchase Intention- Raw Data.

Rizqiyah, Riza

The Data is about the Raw Answer from the respondents of the article with the title: Examining the Digital Marketing Techniques Affect for The Purchase Intention

economics and business social sciences Digital Marketing Quantitative Technique

• DOI: 10.17632/2hb9bv6g2x.2

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Artículo 2024 Revisado por pares

Effective Brand Managers: Integrate Digital Marketing Strategies into Overall Brand Management Plans

Ireen Rahman · Md. Asmaul Hossain

Organization can achieve significant success by using different digital platforms, particularly social media for branding. This research paper focuses on how brand managers implemented digital marketing strategies in today’s world for brands and organizations as a whole. The study may prove to be an effective strategy...

economics and business social sciences

• RSIS International
• DOI: 10.47772/ijriss.2024.806241

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Artículo 2026 Acceso abierto Revisado por pares

The Relationship Between the Use of Digital and Conventional Marketing Communication on the Loyalty of Bariatric Patients at EMC Alam Sutera Hospital

Andy Halim · Dani Vardiansyah Noor · Ballian Siregar · Lianda Sinaga

The development of digital technology has changed marketing communication strategies in the healthcare sector. EMC Alam Sutera Hospital integrates digital and conventional marketing communications to increase bariatric patient loyalty. This study uses a quantitative approach with questionnaire instruments, validity, re...

economics and business social sciences

• Universitas Informatika dan Bisnis Indonesia
• DOI: 10.37278/artcomm.v9i1.1472

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Artículo 2025 Acceso abierto Revisado por pares

Research on the Dimensional Framework of Digital Marketing Content on Social Media: Coarse Grained and Fine Grained

Yang Liu 0158 · Jiaying Wang · Zhijie Zhao

As renowned marketing expert Seth Golding stated that the focus of marketing is no longer on the stuff you make, but on the story content you tell. Existing dimensional analyses of digital marketing content on social media are not agreed upon, and lack a universal content categories. Addressing the gap, the study coord...

Social media media and communications content analysis digital marketing content dimension framework

• Institute of Electrical and Electronics Engin...
• DOI: 10.1109/access.2025.3584046

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Artículo 2025 Acceso abierto Revisado por pares

A Meta-Analysis Using Voyant Tools: Digital Transformation and Innovation of Coffee Marketing Management

Wa Ode Al Zarliani

Digital transformation has reshaped the marketing landscape across various sectors, including the coffee industry. Changes in consumer behavior, which increasingly rely on technology, have driven coffee businesses to adopt digital-based marketing strategies in order to remain competitive. This study aims to analyze inn...

economics and business social sciences

• Universitas Muhammadiyah Buton
• DOI: 10.35326/pencerah.v11i3.3518

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Artículo 2025 Acceso abierto Revisado por pares

Digital Distribution Channel Management in Enhancing Marketing Efficiency of Creative Products

Muhammad Ridwan Basalamah

The rapid growth of digital technologies has fundamentally reshaped how products are marketed and distributed, especially in the creative industries. Traditional distribution models, which often relied on physical infrastructure and intermediaries, limited market access and incurred high costs. This study explores the...

economics and business social sciences

• Institut Bisnis dan Informatika Kesatuan
• DOI: 10.37641/jimkes.v13i5.3977

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Tesis (sin nivel) 2023 Acceso abierto

PENGARUH DIGITAL MARKETING TERHADAP PURCHASE INTENTION PADA PENJUALAN DARING DI LIVE STREAMING

GIFARI ALGIBRAN SENTANA, .

Penelitian ini bertujuan untuk menginvestigasi pengaruh pemasaran digital terhadap niat pembelian dalam penjualan online melalui live streaming, dengan fokus pada platform yang dipimpin oleh Marsha Ozawa. Sebanyak 130 responden diundang untuk berpartisipasi dalam penelitian ini. Metode analisis data menggunakan pendeka...

economics and business social sciences Manajemen Pemasaran

• English