Buscador de Tesis y publicaciones académicas

Artículo 2023 Acceso abierto Revisado por pares 65 citas

ChatGPT's influence on customer experience in digital marketing: Investigating the moderating roles

Osama Ahmed Abdelkader

ChatGPT is an artificial intelligence model intended for conversational purposes that has grown in popularity in digital marketing, offering organizations a vital tool for engaging with clients and enhancing their marketing efforts. The main objective of this research is to investigate the impact of ChatGPT on the cust...

Social sciences (General) H1-99 Marketing Q1-390

• Elsevier BV
• English
• DOI: 10.1016/j.heliyon.2023.e18770

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Artículo 2025 Acceso abierto Revisado por pares

Digital Marketing dalam Menghadapi Persaingan Bisnis Sebuah Universitas di Era Digital: Kajian Konseptual

null Fahmi Iqbal Firmananda · Putri Zulia Jati · null Lailatul Syifa Tanjung

Digital transformation has fundamentally changed the marketing strategies of higher education institutions, requiring universities to adapt to increasingly fierce competition. This article aims to conceptually examine the role of digital marketing in shaping institutional image and increasing interest in enrollment, wi...

social sciences education

• Politeknik Pratama Purwokerto
• DOI: 10.55606/jupsim.v4i2.4071

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Artículo 2024 Revisado por pares

ANALYSIS OF THE IMPLEMENTATION OF DIGITAL MARKETING ON THE INCOME OF MICRO, SMALL AND MEDIUM ENTERPRISES (CASE STUDY OF KEDAI SIANMA)

null Gita Dwi Wijayanti · Juli Riauwati

Advances in digital technology have penetrated the entire economic sector. One of them is digitalmarketing. Therefore, this study takes the title "Analysis of the Implementation of Digital Marketing on theIncome of Micro, Small and Medium Enterprises (Case Study of Kedai Sianma)." As this study aims toanalyze how the i...

• Universitas Terbuka
• DOI: 10.33830/iscebe.v1i1.4572

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Artículo 2025 Acceso abierto Revisado por pares

The Influence of Digital Marketing Strategy and Brand Image on Consumer Purchase Intention at Warehouse Coffee Container in Panam, Pekanbaru

Rahmad Akbar · Dzulhijjah Yetti · Nurkholis Nurkholis · Boris Kaido · y 1 más

This study investigates the influence of digital marketing strategy and brand image on consumer purchase intention at Warehouse Coffee Container in Panam, Pekanbaru, where competition among coffee shops continues to intensify. Digital marketing has become a crucial channel to reach consumers, while brand image strongly...

economics and business social sciences

• Universitas Pahlawan Tuanku Tambusai
• DOI: 10.31004/jestm.v5i2.282

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Artículo 2024 Revisado por pares

INTERNATIONAL ASPECTS OF THE DEVELOPMENT OF THE DIGITAL ECONOMY AND DIGITAL MARKETING

Tural Akbarzade Tural Akbarzade

The purpose of the article is to determine the international aspects of the digital economy in the context of digitalization of the national economy. The article describes the importance, principles, main components, challenges, opportunities, etc. of the digital economy. the international aspects of the digital econom...

9. Industry and infrastructure economics and business social sciences

• Education Support and Investment Fund NGO
• English
• DOI: 10.36962/pahtei4308022024-14

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Publication 2026 Acceso abierto

How a Digital Marketing Agency Increases Online Visibility

akash yadav

Discover how a digital marketing agency increases online visibility through effective SEO, content marketing, social media, and targeted campaigns.

digital marketing agency, aqva global,

• Zenodo
• English
• DOI: 10.5281/zenodo.21504478

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Publication 2024 Acceso abierto

A STUDY ON IMPACT OF DIGITAL MARKETING

S. Samundeeswari* & D. Sankari**

Digital marketing strategy in the current business field, which leverages digital technology and various digital platforms and tools to interact and communicate with target audiences, in order to enhance brand awareness, increase sales, and promote customer engagement. Today digital market develop in internet technolog...

economics and business social sciences

• Zenodo
• DOI: 10.5281/zenodo.10958068

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Artículo 2023 Revisado por pares 1 cita

PLANEJAMENTO ESTRATÉGICO EM MARKETING DIGITAL

Alex Fernando Kvitschal

O marketing digital passou a ser uma necessidade nas organizações. A cada dia cresce o número de usuários de tablets e smartphones conectados à internet através dos mais diversos aplicativos, formando um novo perfil de acesso e interação junto a consumidores e público em geral. A prática do marketing adaptou as moderna...

media and communications social sciences

• Revista Ibero-Americana de Humanidades, Cienc...
• DOI: 10.51891/rease.v9i2.8599

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Artículo 2024 Acceso abierto Revisado por pares 1 cita

Sales Imporvement towards Digital Marketing in COVID-19 Pandemic

Gogi Kurniawan · Jefri Heridiansyah

The Covid-19 pandemic, which began in early 2020 and was followed by restrictions prohibiting community activities and imposing stringent oversight, has severely impacted nearly all sectors of trade, particularly managers of micro and small businesses, also known as MSMEs. This study is explanatory in nature. The sampl...

economics and business social sciences

• Universitas Pendidikan Ganesha
• DOI: 10.23887/ijssb.v8i2.43808

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Artículo 2024 Acceso abierto Revisado por pares 1 cita

Analisis Strategi Pemasaran Digital Dalam Meningkatkan Brand Awareness Pada UMKM Kuliner Di Kota Manado

Devie Mathilda Lumentut

The rapid development of digital technology has significantly influenced marketing strategies, including in the Micro, Small, and Medium Enterprises (MSMEs) culinary sector. Bandung, as one of Indonesia's culinary hubs, presents a highly competitive business environment, making it crucial for entrepreneurs to optimize...

economics and business social sciences

• Politeknik Raflesia
• DOI: 10.53494/jira.v10i2.761

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