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The article examines the need to develop bank marketing using digital technologies. In the process of digital transformation, the issue of obtaining complete and accurate information about the banking products offered by commercial banks through digital channels has become popular. In this regard, the purpose of the ar...
banking servicespopularityIndonesiaeconomics and business
Maria Yosephine Dwi Hayu Agustini · Sentot Suciarto Athanasius · Berta Bekti Retnawati · Antonius Haryo Perwito · y 1 más
The application of digital marketing is increasingly widespread and has been applied by many entrepreneurs as a strategy to enter or expand the market. Entrepreneurs can choose ways and forms of digital marketing that suit the characteristics of their businesses and consumers. This study is intended to determine how fa...
9. Industry and infrastructureeconomics and businesssocial sciences11. Sustainability
Sofka, Wolfgang · Kaiser, Ulrich · Grimpe, Christoph
Skilled marketing professionals are of strategic importance for foreign MNC subsidiaries because they understand the particularities of local customers and can balance them with the MNC's global marketing strategies. However, the factors keeping them from leaving for other career opportunities are hardly understood. We...
9. Industry and infrastructure4. Educationeconomics and businesssocial sciences
Nowadays the era of information technology makes many things easy to do in the digital world, including in marketing products and searching for products. Digital marketing can be used as the main option in supporting business activities for business people. Social media is used by consumers to find information about a...
Agus Supriyadi · Airine Yulianda · Hasanah Yaspita
In today's digital era, where the level of business competition is very high. Every company must pay attention to one of the most important and vital aspects of company management, namely in the field of marketing. By using marketing concepts and strategies in running a business, it will be more optimal in managing dir...
null Sami’un · null Astrid Octavia Bahari · null I Ketut Kusuma Wijaya · null Ahmad Fatoni Karim Amirullah · y 1 más
This research aims to develop the capacity of Micro, Small and Medium Enterprises (MSMEs) in Pelangan Village through training and marketing of processed tuna fish meat products based on digital marketing. MSMEs in this village have great potential in developing local products, but face challenges in limited marketing...
agriculture, forestry, and fisheriesagricultural and veterinary sciences
This study addresses the inconsistency in research findings regarding the influence of digital marketing on repurchase intention, particularly for MSME products sold online. The research uses a quantitative approach with a positivist methodology and a conceptual model that requires empirical validation. Data was collec...
The current study looks into the crucial role of digital marketing in driving growth in the cultural and creative industries. It examines numerous digital marketing approaches, tools, and strategies that businesses can use to identify and attract new customers, increase brand awareness, and achieve commercial goals, pa...
Digital marketing is the use of electronic media by marketers to promote products or services to the market. With the popularity of broadband Internet and the rapid development of network technology in recent years, traditional marketing has also gradually shifted to digital marketing. Likewise, consumers have started...
Digital marketing transformation is one of the important elements in a business’s long-term plan. Furthermore, choosing the most optimizing and suitable marketing strategy is not really simple with B2B enterprise. Based on the theory of planned behavior and the theory of consumer behavior, this study aims to explain th...
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