Buscador de Tesis y publicaciones académicas

INFLUENCE OF DIGITAL MARKETING ON PURCHASE OF MOBILE PHONES

Dr. Thanapackiam · Mr. Viswanatha SR

Digital marketing involves using various technological channels, such as search engines and social media, to promote a business' products or services. This form of marketing has become highly popular because it allows for more flexibility and is more convenient for consumers. It also provides mobile companies with a gr...

A STUDY ON THE EFFECTVENESS OF DIGITAL MARKETING PRACTICES AT ALMIPL SOLAR PVT, CHENNAI

Kanagaraj T · Elaiyaraja A

ABSTRACT This study focuses on analyzing the effectiveness of digital marketing practices at ALMIPL Solar Pvt Ltd, Chennai. The main objective is to understand how the company uses various online platforms such as social media, websites, and digital advertisements to promote its products and services. The study also ex...

A Study of Digital Marketing Research Using Bibliometric Analysis

Agung Purnomo · Nur Asitah · Nuzula Firdausi · Syaifurrizal Wijaya Putra · y 1 más

Research on digital marketing with entrepreneurial spirit continues to develop but is limited to one country and/or one field. From the perspective of bibliometric analysis, this study purposes to visually research mapping and research trends in the field of digital marketing on an international scale. This study used...

Blockchain-Enabled Trust Management for Digital Marketing in the Industry 4.0 Era

Rabby, Fazla · Chimhundu, Ranga · Hassan, Rumman

Blockchain technology is the fastest developing technology in recent years, and it has had a significant impact on a wide range of industries and companies in the industry 4.0 era. Privacy, security, and trust are three of the most pressing issues facing digital marketing today. The purpose of this study is to investig...

SMEs’ Digital Transformation from a Marketing Perspective

Riccardo Rialti · Lamberto Zollo

Digital Marketing Training for MSMEs Sumber Rejeki Bawang in Kediri Regency

Gleydis Harwida · Yaoma Tertibi · Evita Novilia

Digital Marketing Training for Sumber Rejeki Bawang MSMEs in Kediri Regency, aims to increase the understanding and skills of MSME players in utilizing digital technology for product marketing. This activity involved the owner and employees of Sumber Rejeki Bawang MSME. The training included an introduction to social m...

IMPROVING THE METHODOLOGY OF MARKETING COMMUNICATIONS MANAGEMENT IN THE DIGITAL ECONOMY

Hojiyeva, Iroda

IMPROVING THE METHODOLOGYOF MARKETING COMMUNICATIONSMANAGEMENT IN THE DIGITAL ECONOMYHojiyeva Iroda AvezovnaTashkent State University of EconomicsDoctor of Philosophy (PhD) in Educational Sciences,Acting Associate ProfessorORCID iD: 0000-0003-4798-8645Abstract. Digital transformation has expanded the number of customer...

The main aspects of current changes in marketing management

I.V.

The modern business environment has been undergoing significant changes due to the rapid spread of information and communication technologies and the Internet. This requires a review of both the conceptual basis of activity and the practical tools of conducting economic activity. The marketing activity of enterprises,...

A Study on Digital Marketing Strategy

Chaithra H N

Digital marketing commonly known as online or web marketinghas become an essential component of contemporary business strategies. This study primarily aimed to enhance brand awareness among the general public and increase the adoption of online behavioural advertising. Additional objectives included examining customer...

Implementation of Digital Marketing for Household Businesses in the Context of Accelerating Economic Recovery During the Covid-19 Pandemic

Sakina Tantri · Etik Riyani · Ali Muktiyanto · Yeni Widiastuti · y 1 más

This community service activity aims to help small, household-based businesses accelerate their economic recovery. Household businesses in Ciledug District, Tangerang, Banten, are a potential sector that must be managed properly, especially in implementing marketing strategies using technology to survive and be sustain...