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Hanan's Cake is a Micro, Small, and Medium Enterprise (MSME) in Tangerang, Indonesia. Currently, Hanan's Cake sells and markets via WhatsApp and social media. However, the marketing strategy implemented needed to be more appropriate. Marketing is still relatively traditional, namely by consumers' word of mouth. Digital...
In the current era, digital marketing has become one of the marketing strategies used by business people today, digital marketing has become a solution for business people to expand their business environment, both micro and macro business people. The aim of this research was to determine and analyze digital marketing...
University of Technology Malaysia · Azmir, Muhammad Farhan · Mohamed, Ruzimi
Abstract This review examines the transformative impact of digital technologies, artificial intelligence (AI), and sustainability on contemporary marketing practices. It explores how digital transformation has shifted marketing toward data-driven, omnichannel, and personalized strategies facilitated by AI applications...
The article is devoted to the study of brand marketing as a customer-oriented business model. The article examines the main approaches to digital marketing, which is aimed at increasing brand loyalty. The formation of brand marketing through the components of digital marketing is proposed, which will allow organization...
In today's digital era, Netflix marketing and virtual marketing are becoming important means of brand promotion. It briefly analyzes that the core of Netflix marketing is to resonate with users, and the core of virtual marketing is to make virtual digital people to fit the aesthetics of users. Finally, it is concluded...
The Change of marketing mix to Digital has caused the complexity of marketing. This research shows the influence of the Digital marketing mix which has transformed into 4Es and Brand as Experience, Exchange, Everywhere, Evangelism, Brand Distinctiveness, and Brand Attractiveness via Brand Attitude to Buying Intention o...
Introduction: The study examined the effect of digital marketing on the performance of SMEs in Nigeria. The digital marketing techniques examined in the study include social media marketing, email marketing, and content marketing, and were anchored on the resource-based view theory. Methods: The study's methodology was...
Janna M. Parker · Kevin W. James · Britton R. Leggett · Marwan Al-Shammari
The internet has changed marketing education and disrupted the traditional approach to teaching marketing. Digital marketing as a field of study is a dynamic discipline that requires educators to evaluate their curricula and teaching methods constantly. This research reviews the digital marketing education research ove...
Mr. Ganesh Wadekar Mr. Ganesh Wadekar · Dr. Deepak Tiwari Dr. Deepak Tiwari
In India, online marketing is growing at a rapid rate. Digital marketing is being used by a growingnumber of Indian businesses to gain a competitive advantage. An effective campaign can't be produced bymerely using internet marketing. More than anything else, for a marketing effort to be successful, it mustmake use of...
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