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This research is motivated by a digital marketing strategy to increase sales volume. As marketing is a trend that is shifting from conventional (offline) to digital (online). With this digital marketing concept, business people feel helped and can market their products from anywhere and anytime via the internet. This s...
Digital marketing has revolutionized the Indian retail sector, providing businesses with innovative ways to connect with consumers, enhance brand visibility, and drive sales. The rapid penetration of smartphones, affordable internet access, and the rise of e-commerce and social commerce platforms have fuelled the growt...
Indian Retail SectorSocial Media MarketingOmnichannel RetailingConsumer Engagement
This community service invites Micro, Small and Medium Enterprises (MSMEs) actors engaged in culinary business owned by students of Muhammadiyah Sidoarjo University. MSMEs that are currently Community Service Partners have problems in terms of marketing activities that are still very conventional. Because of this, thes...
Product Brandingeconomics and businesssocial sciencesDigital Marketing
The article examines the main trends in the development of modern marketing concepts, due to the digitalization of consumer behavior, identifies approaches to the concepts of "foresight of marketing technologies", "interaction marketing", "systemic-reflexive marketing" due to the use of digital communications. The feat...
In recent years, the emergence of digital technology and the internet has completely transformed the landscape of digital marketing. It has made it easier for companies to connect with each other and expand their reach to potential customers. Digital marketing channels such as content marketing, search engines and soci...
Comunicação InternaMarketing de ConteúdosMarketing DigitalB2B Businesses
Digital marketing refers to promoting products or services using digital channels such as websites, search engines, social media platforms, email marketing, and mobile applications. This shift has had a profound impact on customer perception regarding brand loyalty, the quality of buying behavior, and overall customer...
MSME actors need to pay attention to branding and digital marketing in running and managing their business. Branding can be used as a business identity, while digital marketing can be used for online sales and marketing. However, not all MSME actors can do good branding and make the best use of digital platforms to dev...
Dian Permadi · Sabrina Maharani · Shafa Dwi Marshanda · Rama Chandra Jaya · y 1 más
Training as well as digital marketing guidance has been held for the disability community VirageAwie in Cimareme Village, Ngamprah District, West Bandung Regency. This activity aims to increase knowledge and skills in digital marketing, especially for disability community members. The program starts with FGD to identif...
Husna Maulida · Zahra Amany Alya Waluyo · Harry Soesanto
In the era of rapid digital transformation and increasing market competition, businesses are challenged to move beyond short-term marketing tactics and adopt sustainable digital marketing strategies to ensure long-term growth. This study explores the essential components of a sustainable digital marketing strategy that...
This study examines how digital marketing characteristics—namely interactivity, ubiquity, and credibility—affect green consumer brand engagement and loyalty in Nigeria’s five-star hotel industry. This study advances relationship marketing and social exchange theory by demonstrating how interactivity, ubiquity, and cred...
hotel industrygreen consumer brand engagement330SOCIAL SCIENCES. Economics
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