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Advances in digital technologies coupled with the explosion of data are transforming the marketing education landscape at a rapid pace. Given the scale and speed of digital disruption in today’s industry, marketing academics face ongoing challenges of addressing the theory–practice gap, which will only accelerate. The...
Participants are asked to understand easy strategies for promoting social media products. Speakers also discussed the value of customer reviews in their marketing plans for the goods they provide. The training participants looked enthusiastic about the content presented by the presenters. The training participants were...
The Covid pandemic has had an impact on the declining performance of MSMEs in Kupang City. Various efforts have been made by the government to save MSMEs and one of them is use of digital marketing. This study aims to determine the impact of the use of digital marketing on the performance of SMEs in Kupang City and ide...
With the rise of the digital media age, there has been a significant shift in viewer behavior, prompting television content producers and networks to actively seek out opportunities to better connect with and enable more active engagement with their digital focus groups. High-profile marketing examples from the movie i...
media and communications9. Industry and infrastructuresocial sciences
The purpose of this study is to find the best digital marketing strategy and its development strategy for retail companies in Indonesia. This study uses a qualitative approach of SWOT analysis, and data collection through interviews and direct observation, in five retail companies in Indonesia, namely Indomart, Alfamar...
Herman Lawelai · Ansar Suherman · Anwar Sadat · Andy Arya Maulana Wijaya · y 1 más
Since the widespread usage of the Internet, digital marketing has developed at an exponential rate. This level of use is driven by the availability of cell phones at low costs. However, the use of digital marketing by businesspeople, such as village-owned firms, is not generally acknowledged (BUMDes). Most BUMDes in So...
economics and businesssocial sciences8. Economic growth1. No poverty
This study aims to analyze the digital-based marketing strategy implemented by FranchiseGlobal.com in order to increase exposure, market penetration, and brand awareness in the franchise industry. Using qualitative descriptive methods and a case study approach, this study explores digital marketing strategies that util...
The use of digital marketing by tourism, has an increasing importance, since most of the time, it is through digital marketing that it is possible to obtain information about tourists or make them reach information. This study’s objective was to analyze the use of digital marketing in tourism in Barcelos city. Thus, we...
Digital marketing is the promotion of the brands by using of the internet, social media, mobile devices, search engines, and other channels to connect with existing and potential customers. The most common digital marketing types are SEO, PPC, content marketing, social media marketing, email marketing, inbound marketin...
social mediaeconomics and businesssocial sciencesmarketing
Digital marketing has emerged as a crucial component in the promotion and dissemination of medical products. This theoretical and practical review delves into the strategies essential for navigating this dynamic landscape effectively. The paper begins with an exploration of the target audience, emphasizing the importan...
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