Buscador de Tesis y publicaciones académicas

Digital Marketing Biro Haji Umroh Dalam Merekrut Jamaah Sebelum Dan Disaat Pandemi

Istiqomah Istiqomah · Burhanudin AY · Umi Latifah

This study aims to analyze the digital marketing strategy of the Hajj and Umrah bureau in recruiting pilgrims before and during the pandemic, as well to find out the differences in digital marketing strategies. The object of research at PT. Amanau Izzah Zamzam Sakinah Surakarta. The research method with qualitative use...

Optimizing Marketing Strategies Through Industrial Structure Adjustments in the Digital Economy

Vohid, O’g’li I. K. (Ibrohimbek) · Diyorbek, D. X. (Diyorbek)

This study explores how changes in industrial structure influence the marketing mix components of financial institutions in the digital economy, focusing on the role of information management technology. While traditional marketing strategies are well-documented, their adaptation to digital transformation and evolving...

Strategic Marketing Capabilities for Enhancing Marketing Performance: The Mediating Role of Innovation Capability in Women-Owned Emping SMEs

M. Fadhli Nursal · Muhammad Richo Rianto

The marketing performance of women-owned traditional food SMEs is increasingly challenged by changing consumer behavior and rapid digital transformation. This study examines the effects of market orientation, social media orientation, and digital leadership on marketing performance through innovation capability among 2...

Empresas familiares aracajuanas e a utilização das ferramentas de marketing digital

Nascimento, Maria Elaine Almeida do

É notório o reconhecimento e importância das ferramentas de marketing digitais para todas as organizações, inclusive para as empresas do tipo familiar. Nesse sentido, o presente estudo intitulado Empresas familiares aracajuanas e a utilização das ferramentas de marketing digital tem como objetivo geral analisar a utili...

The Influence Of Digital Marketing, Health Insurance,On Revisit Intention Mediated By Patient’s Experience

Rifqah Vaiga · A. Rohendi · Yuniati Lestari

Kesadaran masyarakat mengenai kesehatan gigi dan mulutnya sudah mulai meningkat. Banyaknya klinik dan praktek pribadi dokter gigi mengharuskan tiap-tiap klinik untuk bersaing. Transformasi digital dalam pemasaran (digital marketing) serta penggunaan asuransi medis (health insurance) merupakan suatu permasalahan yang da...

Enhancement of packaging quality and digital marketing management for SuleMu soy milk

Arum Dyah Ripdianti · Muhammad Halim Maimun · Ima Aryani · Guntur Nurcahyanto · y 1 más

SuleMu is a soy milk product produced by KL LazisMu SMP Muhammadiyah 7 (SMP MUTU) Colomadu, Karanganyar Regency, Central Java Province. Although SuleMu packaging has a label, it lacks nutritional information. Additionally, its marketing strategy is still traditional. Therefore, this community service aims to add nutrit...

The Influence of Digital Marketing on Repurchase Intention with Consumer Satisfaction as an Intervening Variable in Oh My Skin Products

Najah Nur Syahirah · Ratna Kusumawati

This research aims to analyze the influence of digital marketing on repurchase interest through consumer satisfaction as an intervening variable for oh my skin products. The population in this research are consumers who have purchased Oh My Skin products more than once or repeatedly. The data collection method is by di...

Factores determinantes para la adopción del marketing digital en pymes: un estudio exploratorio

Maria Camila Bermeo Giraldo · Sebastián Guisado Gómez · Alejandro Valencia-Arias

La consolidación del marketing digital como un medio efectivo de comunicación ha promovido la integración de tecnologías en la recopilación de datos masivos de los clientes valiosos para las organizaciones en la toma de decisiones. Este trabajo tiene como objetivo explorar los factores que influyen en la aceptación del...

Using Digital Marketing for Product Development and Communication Strategies

Mariana Juganaru · Razvan Andronache · Ruxandra Florentina Mihutiu Firica

Digital marketing, as a modern form of direct marketing, has experienced the fastest development and nowadays it represents a new business model. The success enjoyed by digital marketing is due to the advances in Information and Communications Technology, the investments made by companies in this field, the economic an...

Estadísticas de Busqueda Marketing tradicional compardo Marketing digital

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