Buscador de Tesis y publicaciones académicas

DIGITAL MARKETING ANALYSIS ON INCREASING BRAND AWARENESS AND BRAND ENGAGEMENT OF THE CUBE HOTEL YOGYAKARTA

Muhammad Adib Afthoruddin · null Alldila Nadhira Ayu Setyaning

The Cube Hotel Yogyakarta faces challenges in optimizing social media utilization to support modern marketing strategies. The lack of effective social media use can hinder efforts to enhance brand awareness and brand engagement among consumers. In the digital era, digital marketing plays a crucial role in expanding rea...

Estadísticas de Busqueda Marketing tradicional compardo Marketing digital

Mayerly Campoverde

PENERAPAN TEKNOLOGI DIGITAL MARKETING UNTUK MENDUKUNG PERTUMBUHAN UMKM DI SURABAYA

Endang Sriwahyuni · Setya Ardhi · Suhatati Tjandra · Kelvin Kelvin · y 4 más

This community service activity aims to improve the understanding and skills of MSME actors in Kelurahan Klampis, Surabaya, in implementing digital marketing as a marketing strategy to expand market reach and increase sales. The training includes an introduction to digital marketing, social media-based marketing strate...

ANALISIS STRATEGI PEMASARAN DIGITAL UMKM TERDAMPAK COVID-19 DI KOTA TASIKMALAYA

Tika Koeswandi · Azizah Fauziyah · Mira Nurfitriya · Ery Adam Primaskara

Penelitian ini merupakan jenis penelitian deskriptif kualitatif, yaitu jenis penelitian yang bertujuan mengidentifikasi, menganalisis, mengsintesis dan menggambarkan implementasi digital mareting yang telah dilakukan oleh UMKM Kota Tasikmalaya selama pandemi Covid-19. Terdapat 97 UMKM di Kota Tasikmalaya yang dijadikan...

Digital Marketing in India: Balancing Data Privacy with Innovation and Cybersecurity

Dr. Ajay Kumar Garg, Ms. Shikha Kuchhal

The rapid expansion of digital marketing has introduced new challenges in balancing innovation with consumer data protection. The vast collection of personal data for targeted marketing poses privacy risks, making data protection and cybersecurity crucial in modern marketing strategies. In India, where e-commerce is fl...

The Influence of Digital Marketing, Marketing Innovation and Competitor Orientation on the Marketing Performance of Bamboo Crafts MSMEs in Yogyakarta

Erlin Fadilah · Audita Nuvriasari

The aim of this research is to determine the influence of digital marketing, marketing innovation, and competitor orientation on the marketing performance of bamboo craft MSMEs in Yogyakarta. By using a questionnaire and a non-probability sampling approach, the research sample consisted of 81 respondents. Based on the...

PENGGUNAAN MEDIA DIGITAL MARKETING SEBAGAI MEDIA PROMOSI PADA AKUN @Hijup.com (STUDI ETNOGRAFI VIRTUAL PADA AKUN INSTARGAM @Hijup.com)

Khoerunnisa, Khoerunnisa; Universitas Muhammadiyah Cirebon · Riaeni, Ida; Universitas Muhammadiyah Cirebon

Dengan munculnya internet, perkembangan pemasaran menuju level baru, pemasaran melalui internet ini dinamakan sebagai digital marketing. Penelitian ini membahas mengenai strategi media digital marketing yang dilakukan oleh HijUp.com. HijUp.com merupakan perusahaan fashion ecommerce yang meraih sukses dalam meraup penju...

FROM DIGITAL-EXPOSURE TO PURCHASE-INTENTION: MODELING CONSUMER RESPONSES THROUGH AFFECTIVE, COGNITIVE, AND BEHAVIORAL MECHANISMS

null Achmad Yanu Alif Fianto · null Slamet Riyadi · null Rudi Santoso

The rapid expansion of digital marketing has fundamentally transformed the ways in which consumers interact with brands and make purchasing decisions. Understanding the psychological mechanisms that connect digital marketing stimuli with consumer behavior has therefore become increasingly important. This study investig...

The ethics of digital marketing: Tackling fake reviews and deceptive practices

null Miracle Eze

In the modern era, as digital technologies and platforms continue to proliferate, so do ethical challenges. Thus, the significance of ethics in digital marketing is becoming increasingly vital, thereby capturing the interests of researchers and industry professionals. This systematic literature review aims to synthesis...

Pemberdayaan UMKM Melalui Digital Marketing Dalam Meningkatkan Daya Saing di Era Industri 4.0 di Kelurahan Dulomo Selatan, Kecamatan Kota Utara, Kota Gorontalo

Nurul Putri Laiya

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian Indonesia, namun masih menghadapi berbagai tantangan dalam meningkatkan daya saing, terutama di era Industri 4.0. Salah satu solusi yang dapat diterapkan adalah pemanfaatan digital marketing sebagai strategi pemasaran yang efektif dan efi...