Buscador de Tesis y publicaciones académicas

Artículo 2022 Acceso abierto Revisado por pares

Analisis Efektivitas Penggunaan Facebook Adsense dan Search Engine Optimization (SEO) Sebagai Media Digital Marketing Dalam Meningkatkan Traffic Kunjungan Platform Startup Ajarinaja.com

Muhammad Amirul Asraf

Penelitian ini dilakukan untuk mengetahui efektivitas digital marketing dengan metode implementasi Facebook Ads dan implementasi Search Engine Optimization (SEO). Tujuan dari penelitian ini untuk mengetahui implementasi strategi digital marketing yang termasuk pada paid marketing (Facebook Ads) yang keberhasilannya diu...

• STIE DR KHEZ Muttaqien
• DOI: 10.34308/eqien.v11i03.1055

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Artículo 2025 Revisado por pares

A Study on Digital Marketing and New Media Directions

Yixiang Ding

With the rapid development of Internet technology, digital marketing has become an important means for companies to gain competitive advantages. This paper explores the application of digital marketing in the new media environment and its impact on corporate marketing strategies. By analyzing the current trends, strate...

media and communications social sciences

• EWA Publishing
• DOI: 10.54254/2754-1169/2025.23728

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Artículo 2025 Acceso abierto Revisado por pares

Meroketkan Bisnis Lokal Dengan Kekuatan Digital Marketing

Maisyuri Maisyuri · Intan Humaira · Munazir Munazir · Ella Ghifrah · y 4 más

Transformasi digital membuka peluang besar bagi pelaku usaha mikro, kecil, dan menengah (UMKM) untuk mengembangkan bisnis melalui strategi pemasaran berbasis digital. Namun, masih banyak pelaku bisnis lokal yang belum memahami atau memanfaatkan digital marketing secara optimal. Kegiatan pengabdian masyarakat dengan jud...

economics and business social sciences

• PT. Fest Digital Solution - Bhinneka Publishi...
• DOI: 10.58266/jpmb.v3i4.257

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Other 2024

EVOLUCIÓN DEL MARKETING DIGITAL: DEL EMAIL MARKETING AL INFLUENCER MARKETING

Ruiz Luna, Paula

He realizado el trabajo de fin de grado sobre el marketing digital

marketing email marketing influencer marketing

• Universidad Rey Juan Carlos
• Spain
• Spanish; Castilian

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Artículo 2024 Acceso abierto Revisado por pares

The New 3P Model in Digital Marketing: Redefining the Marketing Mix for the Digital Age

Bezovski, Zlatko

The ”3P Marketing Mix" reframes the traditional, omnipresent marketing mix to address the specific demands of digital ecosystems. By redefining the conventional 4P model, this framework introduces Product, Platform, and Promotion as its core elements. Product extends beyond physical goods to encompass digital and hybri...

Economics and business 330 social sciences 650

• Former Yugoslav Republic of Macedonia
• English

Artículo 2024 Acceso abierto Revisado por pares 9 citas

Digital Marketing Strategies for Sustainable Brand Development

Noviridhany Maulana Azhar

This research investigates the relationship between digital marketing strategies and sustainable brand development. Using a systematic literature review, we analyze various factors influencing brand development in a digital context. Our findings show that significant investment in digital marketing, high quality digita...

economics and business social sciences 12. Responsible consumption

• PT Penelitian dan Pengembangan Ilmu
• DOI: 10.62207/szpd8p72

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Artículo 2023 Acceso abierto Revisado por pares 4 citas

Advancing digital marketing in Moldova: an analysis based on a sociological survey of entrepreneurs

Valerii Gagauz · Olga Gagauz

The article presents the results of the study on the implementation of digital marketing in Moldovan enterprises. Based on a sociological study conducted by the author in May-June 2023 among entrepreneurs (N=131), the level of digital marketing usage, current trends, awareness of digital marketing technologies and tool...

9. Industry and infrastructure economics and business social sciences Economic history and conditions

• Academy of Economic Studies
• DOI: 10.36004/nier.es.2023.1-07

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Artículo 2024 Revisado por pares 5 citas

The Role of Digital Capability and Social Media Engagement in Mediating Entrepreneurial Marketing on MSME Marketing Performance in Banyumas Regency

null Reza Rahmadi Hasibuan · Sudarto Sudarto

This research aims to examine the role of digital capability and social media engagement in mediating the relationship between entrepreneurial marketing and MSME marketing performance in Banyumas Regency. This research uses simple random sampling data analysis techniques with a sample size of 298 respondents from MSMEs...

economics and business social sciences

• Cita Konsultindo CV. Cita Utilitas Utama
• DOI: 10.63922/ijbqr.v2i04.1016

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Artículo 2024 Acceso abierto Revisado por pares

Study on the Changes in Australian Consumer Behavior in the Digital Marketing Environment

Shanshan Zhou

With the rise of emerging platforms like Temu and Shein, Australia's e-commerce market has been thriving, leading to significant shifts in the market landscape. Digital marketing, which utilizes digital media as a tool, employs consumer profiling for data collection and rational usage, analyzing users' potential attrib...

economics and business social sciences

• Warwick Evans Publishing
• DOI: 10.62051/ijgem.v4n2.53

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Artículo 2026 Acceso abierto Revisado por pares

Digital Marketing Adaptability Enabled by Digitalisation in the Digital Era

null Dr. D. Samundeeswari

As digital transformation accelerates, businesses must adapt to rapidly evolving digital environments, challenging traditional marketing practices and demanding new technological capabilities. This overview examines how digitalisation and digital marketing competencies interact to influence adaptability in a digitally...

economics and business social sciences

• Stanzaleaf Publication
• DOI: 10.67313/slijms.2026.10

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