Buscador de Tesis y publicaciones académicas

Pendampingan Strategi Pemasaran Digital untuk Meningkatkan Daya Saing Callalily Artisant

Eka Suyanti · Eka Wulan Suciati · Ellen Neissella Sahna · Elvi Fitriani · y 1 más

This service activity aims to increase Callalily Artisant's competitiveness through optimizing digital marketing strategies. With a focus on utilizing digital platforms, this service aims to help Callalily Artistic MSMEs understand and implement effective digital marketing strategies. The methods used in this service i...

PROBLEM ASPECTS AND PROSPECTIVE DIRECTIONS OF IMPROVEMENT OF THE INTERNET MARKETING SYSTEM IN THE FIELD OF CONSUMER SERVICES

Yurii KRAVCHYK · Olga GARAPHONOVA · Viktor SHPYLOVYI · Vira SHPILEVA · y 1 más

The study considers the relevance of the formation and implementation of policies for the development of Internet marketing of the enterprise, in particular entities specializing in the provision of consumer services. The purpose of the study is to identify problematic aspects and substantiate promising areas for impro...

Pengaruh Penerapan Digital Marketing, Customer Relationship Marketing, Kualitas Produk dan Harga terhadap Volume Penjualan UMKM Rendang di Sumatera Barat

Dessy Kurnia Sari · Donard Games · Beni Rahmat

Penelitian ini bertujuan untuk mengetahui pengaruh penerapan digital marketing, customer relationship marketing, kualitas produk dan harga terhadap volume penjualan UMKM rendang di Sumatera Barat. Desain asosiatif kausal dengan metode kuantitatif merupakan komponen dari desain penelitian ini. Dengan 76 sampel UMKM rend...

Literature Review

Autoría no especificada

The book Navigating Digital Marketing in a Complex Global Landscape positions itself at the intersection of theory, practice, and technological disruption, offering a comprehensive framework for understanding and applying modern marketing strategies. From the Preface and Introduction, several recurring themes emerge: t...

From Strategy to Economy: How Digital Marketing Shapes Consumer Behavior and Market Outcome

Navya Handa

How do diverse online marketing strategies influence consumer buying, and what effect do they have on how companies respond? What impact do they both have on the broader economy? This research examines the impact of diverse online marketing strategies on decision-making and consumer behavior among young people in our s...

Was ist Digital Marketing und wie helfen KI- und andere digitale Tools

Claudia Bünte

Digital Marketing Company in Trivandrum

Kikstaart

Kikstaart -Digital Marketing Company in Trivandrum

Effectiveness of Digital Marketing with Influencers, Video Content, and Referral Programmes on Consumer Trust in E-Commerce Platforms in West Java

Jacsy Tubalawony

This study examines the efficacy of digital marketing methods, particularly influencer marketing, video content, and referral programs, on consumer trust in e-commerce platforms in West Java. A quantitative research design was utilized to collect data from 300 respondents through a structured online questionnaire. The...

Enhancing Customer Acquisition and Retention through an Improved Digital Marketing Strategy in a Real Estate Organisation

Damilare Samuel Oshokoya · Jeffery Itepu · Morakinyo Akintolu

In Africa's digital real estate market, traditional marketing no longer suffices. This study uses the Technology Acceptance Model to explore how Nigeria's Realvest can enhance customer acquisition and retention through better digital marketing. Based on data from 280 Nigerian proptech professionals, it identifies gaps...

New Event Trends as a Tool of Digital Marketing Communication

Dilaysu Cinar

Today, with digital marketing communication, it has become easier to reach and persuade both existing and potential customers. The aforementioned situation is also valid for event applications which are one of the digital marketing communication tools. Indeed, with the technological power, brands began to offer partici...