Buscador de Tesis y publicaciones académicas

Digital Marketing & Digital Entrepreneurship During Social Restriction Policy in Indonesia

Hery Margono

Although marketing and entrepreneurship are not new concepts, in times of social restrictions due to the pandemic generated by Covid 19, which has limited at least half of the world's population, marketing and entrepreneurship, such as MSMEs, have been significantly impacted. The intensity of consumers and the declinin...

Digital Marketing as a tool for tourism promotion: Destination Branding in Spain

Pfaller, Helena

Digital Marketing is the new reality when it comes to the promotion of tourist destinations. Nowadays, tourists are more demanding than ever as they expect personalized treatment throughout their entire experience. To face this challenge, Spain’s National Tourist Office (Tourspain) opts for a destination branding strat...

DIGITAL MARKETING AND CONSUMER PURCHASE INTENTION

S NISHA

Digital marketing has brought a change in the way business interacts with consumers in terms of providing personalized content and promotion. This research aims at exploring the impact of digital marketing on the purchase intention of consumers based on the elements like social media marketing, online advertisement, in...

Artificial Intelligence in Digital Marketing: Enhancing Consumer Engagement and Business Performance

Shreya Pandey

Artificial Intelligence (AI) has emerged as a transformative technology in digital marketing, enabling businesses to enhance customer engagement, improve decision-making, and optimize marketing strategies. This study examines the role of AI in digital marketing by analyzing its applications, benefits, challenges, and f...

International Digital Marketing Plan for Bramd

Grosheva, Natalia

The thesis focuses on creating an international digital marketing plan for Bramd, a small custom clothing company that allows customers to order personalized garments and modify existing designs to their preferences. The thesis explores digital marketing trends and strategies and how they can be used and implemented to...

An Ethnography of Digital Marketing and Sports Betting Consumption Practices: Implications for Harm, Marketing Regulation, and Programmatic Intervention Approaches

Cahill, Hayden Donald

The gambling industry is on a substantial growth trajectory. However gambling is a risky and potentially harmful consumption practice. There is concern in Australia and globally about online gambling harm and the role of digital marketing in gambling harm, awareness about disconnected gambling marketing policy and regu...

The Impact of Digital Relationship Marketing on Customer Loyalty in SMEs Post-COVID-19 in Nigeria

Emmanuel Nwaka Nwaka · Oladele Oluwatobi Grace · Usman Alhaji Umar · Onyeabor Sophia Amaka · y 5 más

The purpose of this study is to investigate how digital relationship marketing can increase customer loyalty in Nigerian SMEs. The goal is to identify the factors that influence the use of digital marketing tools and assess the effectiveness of various digital channels in promoting customer loyalty. The study used a mi...

Digital Innovation Strategies in Mature Markets:

Takanori Suda · Naoto Onzo

Digital Marketing Training through the 4C Formula Copywriting Method in Kampung Gerabah Penanggungan

Aura Chaerani · Widiya Rahmawati · Daiva Permana Ardanu Syaadzan · Salafiatus Salamah · y 1 más

This community service initiative focused on enhancing the digital marketing skills of the residents in Kampung Gerabah Penanggungan through a 10-day training program. Twenty community members participated in the program, where they received training on fundamental aspects of digital marketing, such as social media mar...

Fuerte Developers - Your Partner for Digital Marketing & App Development

Developers, Fuerte

Fuerte Developers is a dynamic digital solutions company dedicated to helping businesses grow and thrive in the online world. We specialize in comprehensive Performance Marketing, Social Media Marketing, and Digital Marketing strategies designed to maximize your brand's reach and generate quality leads.Our expert team...