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Other 2021

Pengaruh Informasi Produk terhadap Efektivitas Keputusan Pembelian melalui Efektivitas Digital Marketing pada Pengguna Shopee

Nazar, M. A. (Muhammad)

Penelitian ini bertujuan mengetahui pengaruh informasi produk Shopee terhadap keputusan pembelian customer. Penelitian ini menggunakan jenis penelitian deskriptif dengan pendekatan kuantitatif. Variabel yang digunakan dalam penelitian ini ada tiga, yaitu Informasi Produk (X), Digital Marketing (Z), dan Keputusan Pembel...

Indonesia Purchase Information economics and business social sciences

• Islamic University of Malang
• Indonesia
• Indonesian

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Artículo 2024 Acceso abierto Revisado por pares

Analisis Penerapan Strategi Komunikasi Pemasaran Digital pada Instagram @Hyundai.Aristagroup

Cavin Andrianus · Farid Rusdi

Hyundai is active in competition in the automotive market in Indonesia. With so many competitors, a strategy is need to attract consumers. One of them is by implementing an effective marketing communication strategy through digital marketing. This research aims to determine the process of implemented digital marketing...

• Universitas Tarumanagara
• DOI: 10.24912/ki.v3i2.30254

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Artículo 2022 Acceso abierto Revisado por pares 18 citas

Digital Marketing Capability and MSMEs Performance: Understanding the Moderating Role of Environmental Dynamism

Ika Purwanti · Dwi Reni Nisvul Lailyningsih · Umar Yeni Suyanto

Objective: This study examines the influence of digital marketing capability on Micro, Small, and Medium Enterprises (MSMEs) performance. Environmental dynamism was the moderator in this relationship. Design/Methods/Approach: This study design was a quantitative approach. The research was conducted in Lamongan Regency....

digital marketing capability environmental dynamism HF5001-6182 economics and business

• Universitas Airlangga
• DOI: 10.20473/jmtt.v15i3.39238

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Artículo 2022 Acceso abierto Revisado por pares

Socio-economic empowerment of the Tengkurak Village society through education assistance and social media-based digital marketing training

Artika Arista · Kraugusteeliana Kraugusteeliana · Rudhy Ho Purabaya

It is crucial to boost the industry's capabilities and competitiveness in light of the swiftly evolving global market competition. Digital technology is rapidly developing in a variety of fields. Therefore, the service conducts education and training assistance activities for digital-based marketing as a means of conce...

social sciences education

• Universitas Muhammadiyah Magelang
• DOI: 10.31603/ce.7853

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Artículo 2025 Acceso abierto Revisado por pares

Marketing 4.0:Moving from Traditional to Digital

Gustavo Gallo Mendoza

Marketing 4.0: Moving from Traditional to Digital

HF1-6182 Marketing 4.0: Moving from Traditional to Digital economics and business social sciences

• Universidad Andina Simón Bolívar
• English

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Artículo 2023 Acceso abierto Revisado por pares 4 citas

Marketing digital para el posicionamiento de una agencia de comunicación digital.

María Velasco-Arias · Mario Cevallos-Campoverde

La competitividad y los desafíos del mercado plantean la necesidad de reconocer las mejores prácticas y las herramientas de marketing digital que pueden influenciar en el posicionamiento de una agencia de comunicación digital, para poder identificarlos se plantea como objetivo general, identificar las herramientas de m...

• CEIT S.A.
• DOI: 10.33386/593dp.2023.3-1.1881

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Artículo 2025 Acceso abierto Revisado por pares

PENGARUH STRATEGI DIGITAL MARKETING DAN KETERLIBATAN KOMUNITAS E-SPORT TERHADAP PENINGKATAN PENJUALAN VAGOS MERCH

null Ridho Bayu Saputro · null Ni Komang Prasiani · null Gede Puspa

Penelitian ini bertujuan untuk menganalisis pengaruh strategi digital marketing dan keterlibatan komunitas E-Sport terhadap peningkatan penjualan Vagos Merch. Pendekatan kuantitatif digunakan dalam penelitian ini, dengan desain deskriptif dan kausal. Strategi digital marketing meliputi media sosial, iklan digital, dan...

economics and business social sciences

• Universitas Udayana
• DOI: 10.24843/ejmunud.2025.v14.i10.p02

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Artículo 2026 Acceso abierto Revisado por pares

ENHANCING DIGITAL MARKETING AWARENESS OF SMEs THROUGH PRODUCT PHOTOGRAPHY TRAINING: A BRIEF COMMUNITY SERVICE INITIATIVE

Kuspuji Wicaksono

The rapid advancement of digital technology presents both opportunities and challenges for Small and Medium Entreprises (SMEs). A key challenge is the limited expertise among SME owners in leveraging digital marketing, particularly in creating high-quality visual content. This community service initiative aimed to addr...

economics and business social sciences

• Universitas Bina Nusantara
• DOI: 10.21512/seeij.v10i1.14331

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Artículo 2025 Acceso abierto Revisado por pares

ADOPTION OF DIGITAL MARKETING STRATEGIES FOR GROWTH AND SUSTAINABILITY OF SMES IN ETHEKWINI

Xoliswa NZUZA · Tshepo TLAPANA · Raymond HAWKINS-MOFOKENG

This study investigates the adoption of digital marketing strategies among small to medium enterprises (SMEs) in the eThekwini region, aiming to understand how these strategies contribute to business growth and sustainability. The research addresses a critical gap in knowledge concerning SMEs’ engagement with digital m...

economics and business social sciences

• University of Craiova
• DOI: 10.52846/mnmk.23.2.03

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Artículo 2025 Revisado por pares

Digital Marketing in Transition Economies: Approaches and Challenges in Ukraine and Azerbaijan

Tetiana Shabuta · Margarita Stepanova · Alla YAkovenko

The article analyzes the main approaches to defining digital marketing and identifies its specific features in transition economies, using Ukraine and Azerbaijan as case studies. The purpose of the research is to systematize theoretical approaches to digital marketing, conduct a comparative analysis of its development...

economics and business social sciences

• Western Caspian University
• DOI: 10.54414/qdgw2858

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