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Muliawan Hamdani · Rahmi Yuliana · Betty Nur Khatimah
This research aims to determine the influence of online marketing, marketing strategies and digital marketing on increasing sales. The sample in this study was 100 respondents who were permanent product sellers who sold their products on the Shopee marketplace. Multiple Linear Regression Analysis was used to analyze th...
This study aims to analyze the application of digital marketing in increasing the competitiveness of MSMEs in Indonesia, focusing on three MSME actors in various sectors: culinary, handicrafts, and retail. Through in-depth interviews, it was found that digital marketing has a positive impact on product visibility, mark...
The digitalization of the economy stimulates a significant increase in the importance of online marketing tools, which are increasingly becoming key factors in the formation of sustainable competitive advantages for enterprises. These tools not only optimize processes of interaction with consumers but also ensure the i...
This research compares the effectiveness of traditional marketing and digital marketing methods in advertising real estate projects, considering consumer preferences in Nagpur. The rise of internet technology has led to a shift in the strategies adopted by real estate developers, from traditional marketing channels lik...
Background. This research was conducted due to the acceleration of globalization which has driven the rapid development of digital technology, providing opportunities for businesses to enter the digital marketing market. Therefore, UMKM Alam Tani Hydrofarm can increase their income through digital marketing strategies....
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
In this digital world, one of the arguably most vital technologies used by new businesses to grow their customer base is digital marketing. Startups have been leveraging digital tools such as social media, search engine optimization and email to create markets by winning new customers while retaining the old ones. Digi...
330Small Business Sector9. Industry and infrastructureeconomics and business
H. Mickle Aancy · Malay Bandyapadhyay · Shallini Taneja · P. Venkateswara Rao · y 1 más
With its roots in traditional advertising, digital marketing has become a specialized field over the decade preceding. Brand marketers now have a greater number of direct and indirect channels to interact with their target customers as a result of the rise in the number of personal gadgets and their use. The digital wo...
ABSTRACT Digital marketing has become an important tool for communication, product promotion, customer engagement, and business growth. In India, digital technology is expanding rapidly through smartphones, internet services, and digital payment systems. However, many rural areas are still unable to use digital tools e...
Ishdeep Singh Ishdeep Singh · Dr. Tavneet Kaur Dr. Tavneet Kaur
Digital marketing has emerged as a transformative force in reshaping consumer behavior and industrial competitiveness in the modern business environment. This study examines the impact of digital marketing on consumer buying behavior and sales performance in the bicycle industry of Punjab, with special reference to Lud...
Mr. Subrat Subhankar Mohanty · Dr. Subhasish Das · Dr. Pushkar Dubey
For any new business ventures, digital marketing becomes crucial due to its efficient nature of being productive online. Any kind of online marketing is popularly called as Digital Marketing. Thus, companies use different kinds of digital technologies with the intent to market wide variety of services or products. Inte...
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