Buscador de Tesis y publicaciones académicas

Digital Integrated Marketing Communication (DIMC) Bantul events in communicating cultural events

Pindy Subaldan · Aswad Ishak

Technological advances are developing rapidly, making technology a tool or system that makes daily activities easier the ability to adapt and innovate quickly. Bantul events applies several Digital Integrated Marketing Communication (DIMC) tools to communicate cultural events by creating Digital Advertisements through...

TRANSFORMING STUDENT PERCEPTIONS IN DIGITAL MARKETING: IMPACT ANALYSIS EDUCATIONAL SEMINAR

Afandi, Ahmad · Amalia, Alfi · Hayati, Isra

In the rapidly evolving digital era, digital marketing has become important for business strategy and Education. Increased use of the Internet, changes in consumer behavior, personalization, targeting, and cost-effectiveness of digital marketing emphasize the need to integrate it into Education, especially for students...

CHAPTER 2: DIGITAL MARKETING, INTERNATIONAL MARKETING, AND B2B MARKETING IN THE DIGITAL ERA

AFM Jalal Ahamed

Optimalisasi Digitalisasi UMKM di Kelurahan Rungkut Kidul

Innike Fitra Farastutie · Mirda Yuma Eka Putri · Singgih Manggalou

At this time UMKM in the Indonesian economy play a very important role in the growth of a country. As a business person in a business that is run, an entrepreneur who runs a business must have a good marketing strategy, so that he can achieve the targets that have been planned.Today's rapidly developing technology can...

The Influence of Entrepreneurial Marketing and Digital Marketing on the Marketing Performance of Property Assets through a Competitive Environment at PT PLN (Persero) Pusdiklat

Fandy Nuary · Adhi Prasetio

Marketing performance of property asset utilization is influenced by various strategic factors, including entrepreneurial marketing and digital marketing, as well as the competitive environment conditions faced by organizations. This research aims to analyze the influence of Entrepreneurial Marketing and Digital Market...

Forecasting the trend of specialized digital marketing of social media in Iran

Maryam Khaki · Aminollah Jafarpour

This article examines the role of social media as a powerful factor in marketing and its impact on organizational structure with a special focus on digital marketing. It outlines the components and roadmap for integrating digital marketing into social media. This research used customers who used the services and produc...

The Impact of Creative Digital Marketing on the Sustainability of MSME Businesses: A Mediating Role of Marketing Performance

Amelindha Vania · Nur Laili Fikriah

Creativity in digital marketing is essential in today's digital economy, where businesses need to adapt to the rapid changes brought by digital innovation. The declining trend in the contribution of MSMEs is worrying for the economy and the business world. MSMEs need to maximize digital marketing creativity for busines...

The Influence of Electronic Word of Mouth (E-Wom) on Brand Trust and Brand Image on Purchasing Decisions for OMG (Oh My Glow) Products in the City Bima

null Dewi Aprilia · null Intisari Haryanti · null Juwani

This study aims to examine the influence of marketing capability and digital marketing on the marketing performance of MSMEs in Bolo District, Bima Regency. The study employed a quantitative approach using multiple linear regression analysis to determine the partial and simultaneous effects of the independent variables...

Digital Marketing Agency Lahore

Digital marketing agency lahore

Digital Marketing Agency Lahore provides professional digital marketing services for startups, small businesses, and established brands. Our expertise includes search engine optimization (SEO), pay-per-click (PPC), social media marketing, website design and development, branding, content marketing, and web hosting. We...

Digital Marketing ERA: The Future of Marketing and Communications

J.Gandhimathi Scanya, Dr.G.Jayalakshmi

The digital marketing era has ushered in a new paradigm, transforming traditional marketing strategies into innovative, data-driven approaches. This article explores the evolution of digital marketing, its key components, the role of data and analytics, personalization, influencer marketing, and artificial intelligence...