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Sheila Lestari Giza Pudrianisa · Yulinda Erlistyarini · Monika Pretty Aprilia · Windy Oktavia Nur Cahyaningrum · y 2 más
Vocational high school students are expected to possess not only technical competencies but also communication skills, digital literacy, and the ability to build professional self-presentation in the digital era. However, students at SMK Muhammadiyah 2 Yogyakarta still faced limitations in public speaking, digital mark...
The digital economy is an economic form that combines traditional economy with Internet technology. It accomplishes the production, distribution and consumption of goods and services through digital platforms and big data. By the Attention - Interest - Desire -Action (AIDA) model. It represents the linear conversion pr...
This article provides a comprehensive examination of a selected brand -Krispy Kreme's digital marketing methods, including an investigation of both micro and macro environmental elements. In the contemporary and ever-evolving business environment, the use of digital marketing has emerged as a crucial mechanism for ente...
İnovasyon Yönetimieconomics and businesssocial sciencesInnovation Management
Muhammad Ridwan Effendi · Danarti Hariani · Ajeng Tina Mulyana
The background of this Community Service activity is that based on the results of preliminary interviews that have been conducted, it is important to prepare students with the abilities and skills to be ready to enter the competitive job market in the digital era, thus supporting the fulfillment of these competencies....
This research provides a comprehensive examination of the digital marketing strategies employed by novice entrepreneurs. Based on data collected from 136 novice entrepreneurs through a survey, the study covers aspects including their choice of digital marketing channels, key success measures, strategies, challenges, an...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
Wulan, H. S. (Heru) · Agustina, F. (Feri) · Harini, C. (Cicik)
The emergence of the corona virus in 2020 has devastated the economy in Indonesia, making the strength of MSMEs re-examined. The decline in turnover in the non-culinary sector reached 30-35% due to restrictions on activities that made it difficult for business actors to make face-to-face sales. Therefore, SMEs must be...
Indonesiaeconomics and businesssocial sciences8. Economic growth
This study presents a comparative analysis of the effectiveness of traditional marketing and digital marketing strategies in achieving business objectives. Traditional marketing, encompassing print, broadcast, and outdoor media, has long been valued for its broad reach and credibility, particularly in targeting local a...
This study aims to analyze business communication strategies in the marketing system implemented by Micro, Small, and Medium Enterprises (MSMEs) by utilizing digital marketing technology. Through a qualitative approach, the study collected data from a variety of sources, including in-depth interviews with MSME actors,...
In the rapidly evolving landscape of marketing, the infusion of cutting-edge technologies such as artificial intelligence (AI), virtual reality (VR), and augmented reality (AR) has ushered in a paradigm shift. These technologies, collectively known as emerging technologies, are redefining the ways in which digital mark...
The article provides a comprehensive overview of contemporary trends in digital marketing. It examines general trends in digital marketing, encompassing both global practices and the specifics of the Ukrainian market. Special attention is given to social media marketing, where new platforms and innovative audience enga...
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ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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